Resource Dependence: Evidence from an FMCG Industry


Authors : Symeon Mandrinos

Volume/Issue : Volume 9 - 2024, Issue 8 - August

Google Scholar : https://tinyurl.com/39sc568n

Scribd : https://tinyurl.com/ycykvr7w

DOI : https://doi.org/10.38124/ijisrt/IJISRT24AUG095

Abstract : This study focuses on Resource Dependence Theory (RDT) in relation to the export processes of firms in the Fast-moving Consumer Goods (FMCG), Protected Designation of Origin (PDO) context. Our examination reveals that the RDT showcases a number of elements including firms essential call for survival; their need to acquire resources; their obligation to increase their level of reliance on the cooperative players and work towards a degree of reciprocal dependence. However, in the PDO context, which represents a significant influence, the level of reliance is sidelined. Our research supports international business for future research on the PDO context. This empirical study has an industry related focus and thus generates practical insights that are also discussed in this manuscript.

Keywords : European Union, Fast-Moving Consumer Goods, Protected Designation of Origin, Resource Dependence Theory.

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This study focuses on Resource Dependence Theory (RDT) in relation to the export processes of firms in the Fast-moving Consumer Goods (FMCG), Protected Designation of Origin (PDO) context. Our examination reveals that the RDT showcases a number of elements including firms essential call for survival; their need to acquire resources; their obligation to increase their level of reliance on the cooperative players and work towards a degree of reciprocal dependence. However, in the PDO context, which represents a significant influence, the level of reliance is sidelined. Our research supports international business for future research on the PDO context. This empirical study has an industry related focus and thus generates practical insights that are also discussed in this manuscript.

Keywords : European Union, Fast-Moving Consumer Goods, Protected Designation of Origin, Resource Dependence Theory.

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