Authors : Lt Kamarlaila S

Volume/Issue : Volume 9 - 2024, Issue 5 - May

Google Scholar : https://tinyurl.com/3wx948dr

Scribd : https://tinyurl.com/3sxeutja

DOI : https://doi.org/10.38124/ijisrt/IJISRT24MAY007

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This research paper explores recent trends in the life insurance industry, focusing on innovations, challenges, and implications for insurers, consumers, and regulators. Drawing on a comprehensive review of literature, market analysis, and industry reports, the paper examines key trends shaping the landscape of life insurance in the digital age. It highlights the impact of technological advancements, changing consumer preferences, regulatory developments, and demographic shifts on product design, distribution channels, underwriting practices, and risk management strategies. The paper also discusses emerging opportunities and challenges for life insurers in addressing the evolving needs and expectations of customers, enhancing operational efficiency, and navigating regulatory complexities. Through a critical analysis of recent trends, the paper aims to provide insights into the future direction of the life insurance industry and inform stakeholders about potential strategies for sustainable growth and innovation.

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