Authors : Dr. Richa Kalpesh Saxena; Shaurya Vikas Bajaj; Sanchita Arora; Riyansh Jain; Shaurya Rajput; Shaunak Karvat

Volume/Issue : Volume 11 - 2026, Issue 10 - October

---

Google Scholar : https://tinyurl.com/bdhj9jkz

DOI : https://doi.org/10.38124/ijisrt/26Oct1096

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

---

Abstract : The present review is a systematic literature review-cum-bibliometric analysis of quick commerce (Q-commerce), the retail model that promises to deliver everyday goods within minutes. Through this review, the authors map how the field has evolved, who contributes to it and which themes dominate, and set out directions for future research. The data were retrieved from Elsevier’s Scopus database on 16 September 2026. After inclusion and exclusion criteria and data cleaning were applied, 543 journal articles and reviews published between 2011 and 2026 were analysed with RStudio and Biblioshiny, and 77 studies on quick commerce and closely related instant-delivery models were reviewed in depth.

Keywords : Quick Commerce; Q-Commerce; Dark Stores; Last-Mile Delivery; Bibliometric Analysis; Systematic Literature Review.

References :

1. Adhikari, K. and Halder, D. (2026) ‘The dark side of customer emotion and engagement: An antecedent–consequence model’, Journal of Product and Brand Management. Advance online publication. Available at: https://doi.org/10.1108/JPBM-04-2025-5922.
2. Adnans, A.A., Panjaitan, K. and Hadiyani, S. (2024) ‘Transformational leadership: A poor fit for proactive employees in a quick-commerce context’, SA Journal of Human Resource Management, 22, a2730. Available at: https://doi.org/10.4102/sajhrm.v22i0.2730.
3. Aggarwal, A. et al. (2026) ‘From clicks to connection: How AI marketing fuels brand evangelism through passion and personality in quick commerce’, Asia-Pacific Journal of Business Administration, 18(3), pp. 826–849. Available at: https://doi.org/10.1108/APJBA-01-2025-0090.
4. Agrawal, S. and Narayanan, S. (2026) ‘When design deceives: Consumer reactions to dark patterns in quick commerce’, Journal of Indian Business Research, 18(2), pp. 37–54. Available at: https://doi.org/10.1108/JIBR-05-2025-0188.
5. Al-Mu’ani, L. et al. (2024) ‘The effect of logistics and policy service quality on customer trust, satisfaction, and loyalty in quick commerce: A multigroup analysis of generation Y and generation Z’, Uncertain Supply Chain Management, 12(3), pp. 1417–1432. Available at: https://doi.org/10.5267/j.uscm.2024.4.009.
6. Aria, M. and Cuccurullo, C. (2017) ‘bibliometrix: An R-tool for comprehensive science mapping analysis’, Journal of Informetrics, 11(4), pp. 959–975. Available at: https://doi.org/10.1016/j.joi.2017.08.007.
7. Balasundaram, E. et al. (2025) ‘Digital immediacy adoption framework (DiIA-F): Explaining Q-commerce adoption in Indian urban centres’, Global Business Review. Advance online publication. Available at: https://doi.org/10.1177/09721509251374606.
8. Bansal, N. and Singla, B. (2025) ‘Multimodal sentiment analysis in quick commerce: LSTM networks for text, image, video feedback in FMCG platforms’, Digital Technologies Research and Applications, 4(1), pp. 85–105. Available at: https://doi.org/10.54963/dtra.v4i1.979.
9. Basha, M.S.A., Gopal, M.V. and Sucharitha, M.M. (2026) ‘Decoding customer sentiments in quick commerce: Comparative insights from BlinkIt, Zepto, and JioMart utilizing machine and deep learning models’, International Journal of System Assurance Engineering and Management. Advance online publication. Available at: https://doi.org/10.1007/s13198-025-03136-1.
10. Bharathithasan, S. and Srinivasan, K.S. (2024) ‘Unpacking the impact of rapid delivery and product uniqueness on quick commerce business success using PLS SEM’, International Journal of Process Management and Benchmarking, 17(2), pp. 153–166. Available at: https://doi.org/10.1504/IJPMB.2024.138351.
11. Bhattacharya, M. and Kumar, M. (2026a) ‘A mathematical model for pricing perishable goods for Q-commerce applications’, Operations Research Forum, 7(2), 46. Available at: https://doi.org/10.1007/s43069-026-00632-3.
12. Bhattacharya, M. and Kumar, M. (2026b) ‘Balancing fairness and efficiency in order allocation for quick-commerce applications’, Asia-Pacific Journal of Operational Research. Advance online publication. Available at: https://doi.org/10.1142/S0217595926500363.
13. Buldeo Rai, H. et al. (2023) ‘Dark stores in the City of Light: Geographical and transportation impacts of “quick commerce” in Paris’, Research in Transportation Economics, 100, 101333. Available at: https://doi.org/10.1016/j.retrec.2023.101333.
14. Chakraborti, J., Dutta, A. and Jana, B. (2024) ‘Effect of electronic word of mouth communication on customer loyalty and purchase decision in quick commerce business – An exploratory study’, Journal of Content, Community and Communication, 21, pp. 149–162. Available at: https://doi.org/10.31620/JCCC.12.24/11.
15. Chavadi, C.A., Kokatnur, S.S. and Sirothiya, M. (2024) ‘Role of Q-commerce instant gratification on customer satisfaction: The moderating effect of green packaging’, Indian Journal of Marketing, 54(8), pp. 30–50. Available at: https://doi.org/10.17010/ijom/2024/v54/i8/174185.
16. Chavhan, R. and Dutta, P. (2025) ‘Redesigning quick commerce fresh and short food supply chains: Circular economy strategies for sustainable last-mile operations’, British Food Journal, 127(5), pp. 1676–1701. Available at: https://doi.org/10.1108/BFJ-05-2024-0560.
17. Chavhan, R. et al. (2025) ‘Data-driven strategic customer segmentation considering cart abandonment behavior: Insights from e-grocery delivery platforms’, Information Sciences, 718, 122327. Available at: https://doi.org/10.1016/j.ins.2025.122327.
18. Chen, G. et al. (2025) ‘Sponsored search and organic listings in online food delivery platforms: The role of keyword categories’, Decision Support Systems, 194, 114472. Available at: https://doi.org/10.1016/j.dss.2025.114472.
19. Chitranka, K. and Shanmugan, B. (2026) ‘Determinants of levonorgestrel pill purchases: Offline pharmacies vs. online quick commerce in urban India’, International Journal of Drug Delivery Technology, 16(7), pp. 476–484. Available at: https://doi.org/10.25258/ijddt.16.7s.52.
20. Choubey, V. et al. (2025) ‘Signals vs. reality: Consumer responses to green claims in quick commerce’, Business Strategy and the Environment, 34(3), pp. 3656–3671. Available at: https://doi.org/10.1002/bse.4165.
21. Darda, P., Gupta, O.J. and Patra, S.K. (2025) ‘From click to kerb in minutes: Unpacking the Q-commerce boom and its impact on consumer wellbeing in India’, International Journal of Services and Standards, 15(1–2), pp. 81–102. Available at: https://doi.org/10.1504/IJSS.2025.151251.
22. de Luna, I.R. et al. (2019) ‘Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied’, Technological Forecasting and Social Change, 146, pp. 931–944. Available at: https://doi.org/10.1016/j.techfore.2018.09.018.
23. Deepthi, B. and Bansal, V. (2023) ‘Employing TAM model to investigate the factors influencing quick commerce applications adoption using structural equation modelling technique’, International Journal of Management and Enterprise Development, 22(4), pp. 348–365. Available at: https://doi.org/10.1504/IJMED.2023.134670.
24. Donthu, N. et al. (2021) ‘How to conduct a bibliometric analysis: An overview and guidelines’, Journal of Business Research, 133, pp. 285–296. Available at: https://doi.org/10.1016/j.jbusres.2021.04.070.
25. Fried, T. and Goodchild, A. (2023) ‘E-commerce and logistics sprawl: A spatial exploration of last-mile logistics platforms’, Journal of Transport Geography, 112, 103692. Available at: https://doi.org/10.1016/j.jtrangeo.2023.103692.
26. Golge, O. and Kabak, B. (2015) ‘Evaluation of QuEChERS sample preparation and liquid chromatography–triple-quadrupole mass spectrometry method for the determination of 109 pesticide residues in tomatoes’, Food Chemistry, 176, pp. 319–332. Available at: https://doi.org/10.1016/j.foodchem.2014.12.083.
27. Goswami, I., D’Silva, N.R. and Choudhury, R.R. (2026) ‘A study on labour rights of gig workers, precarity and algorithmic control in the Indian quick commerce sector’, Global Business Review. Advance online publication. Available at: https://doi.org/10.1177/09721509261474254.
28. Gund, H.P. and Daniel, J. (2024) ‘Q-commerce or e-commerce? A systematic state of the art on comparative last-mile logistics greenhouse gas emissions literature review’, International Journal of Industrial Engineering and Operations Management, 6(3), pp. 185–207. Available at: https://doi.org/10.1108/IJIEOM-01-2023-0001.
29. Guru, S. et al. (2023) ‘Assessing the feasibility of hyperlocal delivery model as an effective distribution channel’, Management Decision, 61(6), pp. 1634–1655. Available at: https://doi.org/10.1108/MD-03-2022-0407.
30. Harter, A., Stich, L. and Spann, M. (2025) ‘The effect of delivery time on repurchase behavior in quick commerce’, Journal of Service Research, 28(2), pp. 211–227. Available at: https://doi.org/10.1177/10946705241236961.
31. Hoekstra, A.Y. (2017) ‘Water footprint assessment: Evolvement of a new research field’, Water Resources Management, 31(10), pp. 3061–3081. Available at: https://doi.org/10.1007/s11269-017-1618-5.
32. Hu, H. et al. (2022) ‘Alibaba vehicle routing algorithms enable rapid pick and delivery’, INFORMS Journal on Applied Analytics, 52(1), pp. 27–41. Available at: https://doi.org/10.1287/inte.2021.1108.
33. Idrees, S.M., Alam, M.A. and Agarwal, P. (2019) ‘A prediction approach for stock market volatility based on time series data’, IEEE Access, 7, pp. 17287–17298. Available at: https://doi.org/10.1109/ACCESS.2019.2895252.
34. Jayapal, J. (2025) ‘Click, crave, repeat: How gratification fuels premium pricing in quick commerce’, Journal of Marketing Communications. Advance online publication. Available at: https://doi.org/10.1080/13527266.2025.2566109.
35. Kapoor, A., Sindwani, R. and Goel, M. (2023) ‘Exploring quick commerce service experience: A moderated mediated investigation using SEM and fsQCA’, Total Quality Management and Business Excellence, 34(13–14), pp. 1896–1919. Available at: https://doi.org/10.1080/14783363.2023.2213653.
36. Karulkar, Y. et al. (2025) ‘Zepto: Redefining the future of rapid delivery’, Emerald Emerging Markets Case Studies, 15(1), pp. 1–36. Available at: https://doi.org/10.1108/EEMCS-12-2023-0491.
37. Kaul, P. (2026) ‘The changing temporality of local quick commerce in India: Delivery workers and the post-pandemic everyday’, Historical Social Research, 51(1), pp. 37–52. Available at: https://doi.org/10.12759/hsr.51.2026.02.
38. Keerthi, S., Ashwini, D.P. and Shivakumar, S. (2026) ‘Strategic HR sustainability in quick commerce: An applied green Q-HR model approach’, Journal of Computers, Mechanical and Management, 5(3), 25399. Available at: https://doi.org/10.57159/jcmm.5.3.25399.
39. Khan, P.H. et al. (2026) ‘Quick commerce and the new digital divide: Assessing its impact on financial inclusion in urban India’, Archives for Technical Sciences, 2026(35), pp. 347–361. Available at: https://doi.org/10.70102/afts.2026.1835.347.
40. Kim, K.-T. et al. (2026) ‘A data-driven picking strategy for micro fulfilment centers in quick commerce: The case of Korea’, Transport, 41(1), pp. 1–13. Available at: https://doi.org/10.3846/transport.2026.26098.
41. Krishnan, R., Kandasamy, L. and Perumal, P.E. (2026) ‘Emerging managerial issues in adoption of quick commerce among youngsters in India using extended UTAUT2 framework: Transformative trends in retail’, International Journal of Electronic Business, 21(1), pp. 28–55. Available at: https://doi.org/10.1504/IJEB.2026.150464.
42. Kulkarni, B., Roy, S. and Sivaraman, V. (2026) ‘Zomato’s Blinkit: Driving innovation in quick commerce’, CASE Journal, 22(4), pp. 709–726. Available at: https://doi.org/10.1108/TCJ-04-2025-0141.
43. Kulkarni, S.G. et al. (2026) ‘Greenscore: Sustainability scoring and effective environmental management system for quick-commerce’, IEEE Access, 14, pp. 92361–92384. Available at: https://doi.org/10.1109/ACCESS.2026.3701784.
44. Lee, T., Han, S.R. and Song, B.D. (2023) ‘Optimization of omnichannel distribution network using micro fulfillment center under demand uncertainty’, IEEE Access, 11, pp. 107496–107510. Available at: https://doi.org/10.1109/ACCESS.2023.3317690.
45. Li, J. et al. (2023) ‘Food delivery application user segmentation in the mobile marketing world in China’, Journal of the Asia Pacific Economy, 28(2), pp. 484–501. Available at: https://doi.org/10.1080/13547860.2021.1969839.
46. Linnenluecke, M.K., Marrone, M. and Singh, A.K. (2020) ‘Conducting systematic literature reviews and bibliometric analyses’, Australian Journal of Management, 45(2), pp. 175–194. Available at: https://doi.org/10.1177/0312896219877678.
47. Liu, T. and Lim, H. (2025) ‘Market area analysis for in-store online order fulfillment: A data-driven approach’, Transportation Research Part A: Policy and Practice, 202, 104724. Available at: https://doi.org/10.1016/j.tra.2025.104724.
48. Lunden, I. (2024) ‘Getir pulls out of US, UK, Europe to focus on Turkey — 6,000+ jobs impacted’, TechCrunch, 29 April. Available at: https://techcrunch.com/2024/04/29/getir-getout-instant-delivery/ (Accessed: 20 October 2026).
49. Ma, H., Tsang, Y.P. and Lee, C.K.M. (2025) ‘Optimizing multi-objective instant logistics with trucks and drones for the quick commerce order fulfilment’, Journal of Industrial and Production Engineering, 42(5), pp. 516–532. Available at: https://doi.org/10.1080/21681015.2025.2468201.
50. Mali, V. and Kulkarni, M. (2026) ‘Zepto’s initial public offering: On crossroads’, Asian Journal of Management Cases. Advance online publication. Available at: https://doi.org/10.1177/09728201261451624.
51. Mo, D.Y. et al. (2025) ‘Deep reinforcement learning-based approach for dynamic routing in quick-commerce e-fulfilment systems’, International Journal of Logistics Research and Applications. Advance online publication. Available at: https://doi.org/10.1080/13675567.2025.2589897.
52. Moher, D. et al. (2010) ‘Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement’, International Journal of Surgery, 8(5), pp. 336–341. Available at: https://doi.org/10.1016/j.ijsu.2010.02.007.
53. Moyle, L. et al. (2019) ‘#Drugsforsale: An exploration of the use of social media and encrypted messaging apps to supply and access drugs’, International Journal of Drug Policy, 63, pp. 101–110. Available at: https://doi.org/10.1016/j.drugpo.2018.08.005.
54. Nasir, M. et al. (2026) ‘Shopping values and shopping well-being in quick commerce food services: Insights from a multi-group analysis’, British Food Journal. Advance online publication. Available at: https://doi.org/10.1108/BFJ-10-2025-1339.
55. Nikseresht, A. et al. (2026) ‘A three-stage algorithm for e-grocery demand forecasting using metaheuristic-driven high-order fuzzy cognitive maps and fractional Brownian motion’, Computers and Industrial Engineering, 216, 111977. Available at: https://doi.org/10.1016/j.cie.2026.111977.
56. Oliveira, B.R. et al. (2026) ‘Enhancing omni-channel retail outbound logistics toward a consumer-centric, technology-driven approach’, International Journal of Physical Distribution and Logistics Management, 56(8), pp. 956–978. Available at: https://doi.org/10.1108/IJPDLM-04-2025-0200.
57. Pahari, S. et al. (2026) ‘Surveillance, suggestion, and sabotage: Understanding consumer pushback against AI in e-commerce and Q-commerce’, Journal of Consumer Behaviour, 25(5), pp. 2747–2764. Available at: https://doi.org/10.1002/cb.70188.
58. Park, H., Park, H. and Kang, S. (2026) ‘Pickup and delivery problem with synchronous and asynchronous transshipment for Q-commerce delivery’, Transportation Research Record. Advance online publication. Available at: https://doi.org/10.1177/03611981261443197.
59. Paul, J. and Rialp Criado, A. (2020) ‘The art of writing literature review: What do we know and what do we need to know?’, International Business Review, 29(4), 101717. Available at: https://doi.org/10.1016/j.ibusrev.2020.101717.
60. Priya, J., K, S. and N, R. (2026) ‘Dunzo’s battle for scale in India’s hyperlocal delivery market’, CASE Journal. Advance online publication. Available at: https://doi.org/10.1108/TCJ-08-2025-0302.
61. PTI (2025) ‘Q-comm orders double to Rs 64 000 cr in FY25 to touch Rs 2 lakh cr by FY28 Report’, The Week, 10 July. Available at: https://www.theweek.in/wire-updates/business/2025/07/10/dcm36-biz-quick-commerce.html (Accessed: 20 October 2026).
62. PTI (2026) ‘Curtains on 10-min delivery Zepto Swiggy Flipkart follow Blinkit to drop branding’, The Week, 14 January. Available at: https://www.theweek.in/wire-updates/business/2026/01/14/curtains-on-10-min-delivery-zepto-swiggy-flipkart-follow-blinkit-to-drop-branding.html (Accessed: 20 October 2026).
63. Raj, G. et al. (2024) ‘Stochastic modeling of integrated order fulfillment processes with delivery time promise: Order picking, batching, and last-mile delivery’, European Journal of Operational Research, 316(3), pp. 1114–1128. Available at: https://doi.org/10.1016/j.ejor.2024.03.003.
64. Saha, S., Singh, S. and Joshi, K. (2025) ‘Zomato Blinkit acquisition: A new era of quick commerce delivery’, Journal of International Business Education, 20, pp. 717–728.
65. Sahu, A.K., Khan, M.Z. and Gupta, P. (2025) ‘Instant food on your table: The role of logistics service quality dimensions in the adoption of instant online food delivery services’, Transportation Research Part E: Logistics and Transportation Review, 200, 104205. Available at: https://doi.org/10.1016/j.tre.2025.104205.
66. Sallnäs, U., Rogerson, S. and Santén, V. (2026) ‘Illuminating impatience and urgency in last-mile deliveries – Evidence from a diary study of Swedish consumers’, International Review of Retail, Distribution and Consumer Research, 36(4), pp. 718–741. Available at: https://doi.org/10.1080/09593969.2026.2632602.
67. Sanghi, N., Chandra Balodi, K. and Gupta, V. (2024) ‘The emergence of the Indian hyperlocal grocery delivery industry: Dunzo v/s Blinkit’, Journal of Information Technology Teaching Cases, 14(1), pp. 119–128. Available at: https://doi.org/10.1177/20438869231151449.
68. Sharma, S. and Khadka, A. (2026) ‘From orders to opportunity: Zomato’s strategy for gig worker empowerment’, CASE Journal. Advance online publication. Available at: https://doi.org/10.1108/TCJ-07-2025-0263.
69. Sharma, S. and Singh, V.D. (2026) ‘Transparency–ethics–fairness loyalty (TEFL) model: Understanding customer loyalty in dynamic pricing contexts of quick commerce’, International Journal of Ethics and Systems. Advance online publication. Available at: https://doi.org/10.1108/IJOES-12-2025-0727.
70. Sharma, V. et al. (2026) ‘Clicks, carts, and second chances: What drives repurchase in quick-commerce boom’, Services Marketing       Quarterly. Advance online publication. Available at: https://doi.org/10.1080/15332969.2026.2701868.
71. Sharmila, R. and Janis Bibiyana, D. (2026) ‘The impact of omnichannel strategies on consumer purchase intention and purchase behaviour in fast-moving consumer goods: The mediating role of perceived ease of use’, International Review of Management and Marketing, 16(4), pp. 748–753. Available at: https://doi.org/10.32479/irmm.23574.
72. Singh, J. (2023) ‘Zomato: Quick commerce on the menu’, Emerald Emerging Markets Case Studies, 13(2), pp. 1–28. Available at: https://doi.org/10.1108/EEMCS-10-2022-0350.
73. Singh, N.K., Lahri, V. and Virmani, N. (2026) ‘An integrated framework for delivery partner selection and order optimization in quick commerce under uncertain demand’, Expert Systems with Applications, 307, 131078. Available at: https://doi.org/10.1016/j.eswa.2025.131078.
74. Solanke, M.B. et al. (2026) ‘State-of-the-art developments and future perspectives of phase change material-based thermal-regulating packaging systems for quick-commerce supply chains’, Journal of Thermal Analysis and Calorimetry, 151(18), pp. 15125–15159. Available at: https://doi.org/10.1007/s10973-026-16069-z.
75. Son, E. and Kwon, K.H. (2024) ‘Sustainable spatial strategies for mitigating air pollution in quick commerce environments’, Environmental Research and Technology, 7(1), pp. 131–139. Available at: https://doi.org/10.35208/ert.1367863.
76. Sorooshian, S. (2026) ‘Crowdshipping for last-mile delivery in the sharing economy and crowdsourced quick commerce’, TQM Journal, 38(11), pp. 17–35. Available at: https://doi.org/10.1108/TQM-07-2025-0411.
77. Sorooshian, S., Ahadi, N. and Liravi, P. (2026) ‘From multi-agent logistics to agentic artificial intelligence: Review of autonomous coordination in Q-commerce-related last-mile fulfilment’, Electronic Commerce Research and Applications, 79, 101631. Available at: https://doi.org/10.1016/j.elerap.2026.101631.
78. Sowmya, G. et al. (2026) ‘Beyond speed: The influence of experiential values, income, and initial trust in quick commerce’, Electronic Commerce Research. Advance online publication. Available at: https://doi.org/10.1007/s10660-025-10088-y.
79. Stojanov, M. (2022) ‘Q-commerce – The next generation e-commerce’, Business Management, 2022(1), pp. 17–34.
80. Subrat, K. and Ghosh, A. (2026) ‘Clustering-based resilience in urban quick-commerce last-mile delivery: A simulation study under hub capacity disruptions’, Journal of Simulation, 20(4), pp. 463–480. Available at: https://doi.org/10.1080/17477778.2026.2659850.
81. Tavana, M. et al. (2026) ‘A multi-depot vehicle routing optimization model for quick commerce last-mile delivery’, Electronic Commerce Research and Applications, 77, 101590. Available at: https://doi.org/10.1016/j.elerap.2026.101590.
82. Teimoury, E. and Rashid, R. (2023) ‘A hybrid large-neighborhood search for a truck and drone delivery system with stochastic customer existence and time windows’, Journal of Intelligent and Fuzzy Systems, 44(6), pp. 10197–10211. Available at: https://doi.org/10.3233/JIFS-224307.
83. The Week (2026) ‘A win for gig-worker labour rights? Blinkit stops “10 minute” delivery claim; Zepto follows suit’, The Week, 13 January. Available at: https://www.theweek.in/news/biz-tech/2026/01/13/gig-worker-labour-rights-blinkit-stops-10-minute-delivery-claim-zepto-follows-suit.html (Accessed: 20 October 2026).
84. Toumi, K. et al. (2016) ‘Pesticide residues on three cut flower species and potential exposure of florists in Belgium’, International Journal of Environmental Research and Public Health, 13(10), 943. Available at: https://doi.org/10.3390/ijerph13100943.
85. Verma, P. and Pahwa, M. (2026) ‘Hyperlocal delivery as a marketing strategy: A case study of Blinkit and Zomato’s collaborative campaigns’, Quality and Quantity, 60(3), pp. 9897–9918. Available at: https://doi.org/10.1007/s11135-026-02666-5.
86. Vhatkar, M.S. et al. (2026) ‘Application of the integrated multi-criteria decision making approach to identify key factors influencing the Q-commerce service in retail’, Electronic Commerce Research and Applications, 78, 101611. Available at: https://doi.org/10.1016/j.elerap.2026.101611.
87. Virani, S., Saini, J.R. and Sharma, S. (2026) ‘Quick-commerce and customer purchase intentions: An integrated UGT and E-S-QUAL model perspective’, Journal of Consumer Marketing. Advance online publication. Available at: https://doi.org/10.1108/JCM-06-2025-7977.
88. Virmani, N. and Anand, S. (2026) ‘Quick commerce: Mapping a territory using bibliometric analysis’, OPSEARCH, 63(3), pp. 1902–1924. Available at: https://doi.org/10.1007/s12597-025-00967-1.
89. Wang, D. et al. (2022) ‘Big arena, small potatoes: A mixed-methods investigation of atmospheric cues in live-streaming e-commerce’, Decision Support Systems, 158, 113801. Available at: https://doi.org/10.1016/j.dss.2022.113801.
90. Yang, X., Ostermeier, M. and Hübner, A. (2024) ‘Winning the race to customers with micro-fulfillment centers: An approach for network planning in quick commerce’, Central European Journal of Operations Research, 32(2), pp. 295–334. Available at: https://doi.org/10.1007/s10100-023-00893-x.
91. Yeo, S.F. et al. (2022) ‘Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era – A study of the fashion and apparel industry’, Technological Forecasting and Social Change, 177, 121551. Available at: https://doi.org/10.1016/j.techfore.2022.121551.
92. Zaman, R. et al. (2019) ‘Current strategies in extending half-lives of therapeutic proteins’, Journal of Controlled Release, 301, pp. 176–189. Available at: https://doi.org/10.1016/j.jconrel.2019.02.016.
93. Zander, M., Spohner, R. and Dannenberg, P. (2026) ‘New logistic patterns of European online and hybrid retailing – The example of Cologne (Germany)’, Journal of Maps, 22(1), 2616895. Available at: https://doi.org/10.1080/17445647.2026.2616895.
94. Zhang, W. et al. (2026) ‘A reinforcement learning-driven framework for the Q-commerce multi-product unit scheduling problem’, Electronic Commerce Research and Applications, 75, 101571. Available at: https://doi.org/10.1016/j.elerap.2025.101571.
95. Zhu, X. and Xie, J. (2026) ‘Q-commerce service with behavior-based pricing: Self-logistics or platform-logistics?’, Kybernetes, 55(2), pp. 1197–1225. Available at: https://doi.org/10.1108/K-05-2024-1392.
96. Zhu, Y. et al. (2019) ‘Forecasting SMEs’ credit risk in supply chain finance with an enhanced hybrid ensemble machine learning approach’, International Journal of Production Economics, 211, pp. 22–33. Available at: https://doi.org/10.1016/j.ijpe.2019.01.032.