Public enterprises in the era of new technologies a marketled approach to innovation| International Journal of Innovative Science and Research Technology

Public Enterprises in the Era of New Technologies: A Market-Led Approach to Innovation

Authors : Mouangue -Smith Annie Judith; MBAM Augustin Junior

Volume/Issue : Volume 7 - 2022, Issue 12 - December

Google Scholar : https://bit.ly/3IIfn9N

DOI : https://doi.org/10.5281/zenodo.7532932

Abstract : This research explains the use of new technologies within the public enterprise through a market-oriented approach. The results we find identify two main sources through which public enterprises must innovate: a customer-oriented approach to innovation (understanding current and future customer needs) and a competitor-oriented approach to innovation (understanding competitor behaviour).

Keywords : New Technologies, Public Enterprises, Market Orientation, Innovation, Technological Innovation.

This research explains the use of new technologies within the public enterprise through a market-oriented approach. The results we find identify two main sources through which public enterprises must innovate: a customer-oriented approach to innovation (understanding current and future customer needs) and a competitor-oriented approach to innovation (understanding competitor behaviour).

Keywords : New Technologies, Public Enterprises, Market Orientation, Innovation, Technological Innovation.

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.