Public Enterprises in the Era of New Technologies: A Market-Led Approach to Innovation

Authors : Mouangue -Smith Annie Judith; MBAM Augustin Junior

Volume/Issue : Volume 7 - 2022, Issue 12 - December

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This research explains the use of new technologies within the public enterprise through a market-oriented approach. The results we find identify two main sources through which public enterprises must innovate: a customer-oriented approach to innovation (understanding current and future customer needs) and a competitor-oriented approach to innovation (understanding competitor behaviour).

Keywords : New Technologies, Public Enterprises, Market Orientation, Innovation, Technological Innovation.


Paper Submission Last Date
31 - March - 2023

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In 1-2 Days

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