Problems and Constraints Faced by Farmer Producer Company in India with Special Reference to Poultry Sector of Kerala


Authors : Soni Solaman; Dr. G. Veerakumaran

Volume/Issue : Volume 5 - 2020, Issue 10 - October

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3jPf7sZ

This research paper examined the problems and constraints faced by Farmer Producer Company (FPC) in India. The Venad Poultry Farmer Producer Company from Kollam district of Kerala was selected for the study. The company was a well renowned producer organisation established in the year 2016 and famous for India's first unique source traceability technology, where the customers could trace the details of meats and eggs provided by the company in the brand name of "Venad Signature eggs and meat". Apart from this, the company was focused in the sale of poultry inputs like medicines, vaccines, feeds and equipments. The company was also dealing with supply of high yielding and disease resistant BV380 chicks. The company is supported by National Bank for Agriculture and Rural Development (NABARD) and Kerala Agricultural University (KAU). The problems faced by the company were examined from the view of Board of Directors (BoD). From the director's perspective, the problems were studied under four heads viz; administrative problems, functional problems, structural problems and human resource related problems. The administrative problems were further sub divided as problems related to board meeting, problems related to general body meeting and problems related to audit. The functional problems were sub divided into problems in board, problems in input supply, problems in procurement, processing, marketing and other related problems. The study was solely depended on primary data obtained from the structured interview schedule. The responses to questions were plotted on a five point Likert scale and problems were categorized as Chronic, Severe, Risk, Tolerable and Negligible. The scores assigned to the scale of rating were 5,4,3,2, and 1 respectively. Percentages and Index method were used for analysis

Keywords : FPC- Farmer Producer Company, administrative problem, structural problem, functional problem, human resource problems.

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