Private Label Effect on Customer Satisfaction of Consumer Private Label Sugar Products

Authors : Djoko Lesmana Radji, Abd Karim Hasym.

Volume/Issue : Volume 3 - 2018, Issue 9 - September

Google Scholar :

Scribd :

Thomson Reuters ResearcherID :

This study aims to determine the effect of private label on consumer satisfaction. The method used in this research is a quantitative method that analyzes the influence of variable X to variable Y by using simple linear regression. Data collection techniques used are observation and questionnaire. The research results show a simple linear regression analysis that is ^ Y = A + b x + ε = 28,592 + 0374, which means that any change (decrease and increase) as big as one unit on a variable private label then will be followed by changes in the average of 0 .374 on epuasan k konsumen. In this case the hypothesis there is an influence between the variable X ( private label ) on the variable Y (customer satisfaction) at PT. Karsa Utama Department Store Gorontalo which is 8% and the rest is influenced by other factors that are outside of this research such as consumer knowledge of private labels, Brands, Images, and so on.

Keywords : Private Label and Consumer Satisfaction.


Paper Submission Last Date
31 - May - 2022

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.