Satisfying the users is one of the crucial aspects
for the successful implementation of telemedicine
platforms. This study aimed to evaluate the factors
associated with patients' satisfaction of telemedicine
services adoption and utilization. A conceptual model was
formulated, encompassing a set of hypotheses developed
and assessed by employing partial least squares structural
equation modeling (PLS-SEM). Using a pretested
structured questionnaire, a cross-sectional survey was
conducted with 384 telemedicine users (patients) in the
Dhaka division of Bangladesh. The study revealed that
effort expectancy, performance expectancy, and
facilitating conditions significantly impact patients'
satisfaction of telemedicine services adoption. The study
contributes to the growing literature about the usage of
telemedicine services in trying to elevate the patients'
satisfaction with telemedicine services in healthcare. The
findings suggest that efforts to improve patients'
satisfaction and willingness to use telemedicine should
focus on developing simple and useful telemedicine
Keywords : Healthcare, Patient Satisfaction, Telemedicine, Structural Equation Modeling, Bangladesh.