Authors :
Ramlan Amir Isa; Irawaty Igirisa; Rahmatia Pariasi; Muhamad Dandi Putra Thohir
Volume/Issue :
Volume 6 - 2021, Issue 10 - October
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/3m0gn0T
Abstract :
This study aims to analyze Cocoa marketing
development policies in Pohuwato Regency. Efforts to
increase Cocoa production have been carried out
through various policies that have been implemented by
the District Agriculture and Plantation Service and other
related agencies as well as the community in the Cocoa
development area in Pohuwato Regency. However, this
increase in cocoa production has not been accompanied
by an increase in income received by the cocoa farming
community. This phenomenon is caused by various
factors, including the marketing aspect of Cocoa, where
the farming community does not yet have a marketing
system or model that can be used in marketing Cocoa.
The research was conducted using a qualitative
approach through field observations, in-depth interviews
and documentation of various policies, so as to analyze
Cocoa marketing development policies that can be used
by farming communities in increasing farmers' income
in Pohuwato Regency. The location of the research was
carried out in Taluditi District as a center for cocoa
development in Pohuwato Regency.
The results showed that: 1). The Cocoa Marketing
Development Policy carried out in Pohuwaton Regency
has not been optimal, where some farmers have not
enjoyed the results of Cocoa sales because the selling
price and marketing system are not well organized. So
far, Cocoa marketing has not been regulated and
supported by marketing policies that support the
interests of farmers. 2).The determinant factors that
determine the success of Cocoa marketing development
policies include: (a). Resource support, (b). Availability
of quality cocoa, (c). There is support and commitment
from the government. Cocoa marketing development
policies should also be followed by price protection at the
farmer level, where the role of the government is very
decisive, especially in determining the basic price of
Cocoa. The selling price of Cocoa needs to be
standardized so that it is expected to motivate farmers to
support Cocoa marketing development policies in
Pohuwato district.
Keywords :
Policy, Development, Marketing, Coco.
This study aims to analyze Cocoa marketing
development policies in Pohuwato Regency. Efforts to
increase Cocoa production have been carried out
through various policies that have been implemented by
the District Agriculture and Plantation Service and other
related agencies as well as the community in the Cocoa
development area in Pohuwato Regency. However, this
increase in cocoa production has not been accompanied
by an increase in income received by the cocoa farming
community. This phenomenon is caused by various
factors, including the marketing aspect of Cocoa, where
the farming community does not yet have a marketing
system or model that can be used in marketing Cocoa.
The research was conducted using a qualitative
approach through field observations, in-depth interviews
and documentation of various policies, so as to analyze
Cocoa marketing development policies that can be used
by farming communities in increasing farmers' income
in Pohuwato Regency. The location of the research was
carried out in Taluditi District as a center for cocoa
development in Pohuwato Regency.
The results showed that: 1). The Cocoa Marketing
Development Policy carried out in Pohuwaton Regency
has not been optimal, where some farmers have not
enjoyed the results of Cocoa sales because the selling
price and marketing system are not well organized. So
far, Cocoa marketing has not been regulated and
supported by marketing policies that support the
interests of farmers. 2).The determinant factors that
determine the success of Cocoa marketing development
policies include: (a). Resource support, (b). Availability
of quality cocoa, (c). There is support and commitment
from the government. Cocoa marketing development
policies should also be followed by price protection at the
farmer level, where the role of the government is very
decisive, especially in determining the basic price of
Cocoa. The selling price of Cocoa needs to be
standardized so that it is expected to motivate farmers to
support Cocoa marketing development policies in
Pohuwato district.
Keywords :
Policy, Development, Marketing, Coco.
