Uganda government and development partners have engaged in various communication activities and programs with a view to change people’s behaviors regarding malaria, mobilize communities and create an enabling environment for sound health practices. However, malaria has remained one of the leading causes of mortality and morbidity in Uganda. All players in the communications effort against malaria had a goal of reducing malaria-related mortality and morbidity by 70% by 2015. It was not clear whether this was achieved since another strategic objective proposed in 2015 was that at least 85% of the population should undertake correct practices in malaria prevention and treatment by 2017.

Keywords : Personal Orientation, Treatment seeking behavior.