Uganda government and development
partners have engaged in various communication
activities and programs with a view to change people’s
behaviors regarding malaria, mobilize communities and
create an enabling environment for sound health
practices. However, malaria has remained one of the
leading causes of mortality and morbidity in Uganda.
All players in the communications effort against
malaria had a goal of reducing malaria-related
mortality and morbidity by 70% by 2015. It was not
clear whether this was achieved since another strategic
objective proposed in 2015 was that at least 85% of the
population should undertake correct practices in
malaria prevention and treatment by 2017.
Keywords : Personal Orientation, Treatment seeking behavior.