Authors :
Joseph B. Ajayi
Volume/Issue :
Volume 6 - 2021, Issue 12 - December
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/3yKdFRV
Abstract :
The importance of souvenir in form of art and
crafts in tourists’ experience cannot be overemphasized
as a vast number of research has been conducted on the
theme of souvenir and diverse forms of souvenir acquired
by tourists. This study thus aimed to find out the
perception of tourists on the use of textile and paintings
as souvenir for enhanced tourists’ satisfaction.
Questionnaire directed at 100 respondents purposively
was used to gather primary data and results were
presented descriptively and inferentially. Results
indicated that the tourists had positive perception
towards the use of textiles and paintings as souvenir at
tourism destinations as they opined that textile and
paintings create memorable experience of tourism
destination (Mean=4.30) and they serve as visual
reminder of how special their travel experiences were
(Mean=4.20). Furthermore, the study revealed significant
relationship between socio-demographic characteristics
and the tourists’ perception (P<0.05). Also, there is a
significant correlation between perception and
satisfaction (P<0.01). Tourists’ needs are insatiable and
their changing demands shows that tourism destinations
should work more with the art industry to create textiles
and paintings which are representations of local cultures
in order to enhance the tourists’ experience.
Keywords :
Art, Textile, Tourism, Visual, Craft, Souvenir.
The importance of souvenir in form of art and
crafts in tourists’ experience cannot be overemphasized
as a vast number of research has been conducted on the
theme of souvenir and diverse forms of souvenir acquired
by tourists. This study thus aimed to find out the
perception of tourists on the use of textile and paintings
as souvenir for enhanced tourists’ satisfaction.
Questionnaire directed at 100 respondents purposively
was used to gather primary data and results were
presented descriptively and inferentially. Results
indicated that the tourists had positive perception
towards the use of textiles and paintings as souvenir at
tourism destinations as they opined that textile and
paintings create memorable experience of tourism
destination (Mean=4.30) and they serve as visual
reminder of how special their travel experiences were
(Mean=4.20). Furthermore, the study revealed significant
relationship between socio-demographic characteristics
and the tourists’ perception (P<0.05). Also, there is a
significant correlation between perception and
satisfaction (P<0.01). Tourists’ needs are insatiable and
their changing demands shows that tourism destinations
should work more with the art industry to create textiles
and paintings which are representations of local cultures
in order to enhance the tourists’ experience.
Keywords :
Art, Textile, Tourism, Visual, Craft, Souvenir.
