Authors :
Nuriman Novianto; Didik J. Rachbini; Endi Rekarti
Volume/Issue :
Volume 5 - 2020, Issue 7 - July
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/3jNgmdq
DOI :
10.38124/IJISRT20JUL332
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
This research aims to discover of which
factor that could increase those sustainable desire of
OVO digital wallet users in West Jakarta. Population
based on research were user from OVO digital wallet in
West Jakarta. Those sample was amounted to 310
respondents with nonprobability sampling technique as
its technique preferably . To answer those problem
formulation, objectives and hypothesis regarding this
research, so it was sort of by Structural Equation Model
(SEM) analysis tool and using IBM SPSS AMOS
version 22 tools. These reseach has results which shown
that: Product quality has an good and strongly reacted
over sustainable desire. Ease of use also has peak and
positive towards impact to sustainable desire. The
merchant's image has an conclusive and remarkable
influence towarda sustainable desire. Online promotion
has beneficial and significant impact over sustainable
desire. While Customer Perceived value has practical
reaction towards sustainable desire. Not of that this
Customer perceived value also could transform as an
intervere variable which affects product quality, ease of
use, merchant's image and online promotion to
continuous interest to use OVO digital wallets.
Keywords :
Product quality, easy to use, merchant image, online promotion, customer perceived value and sustainable desire
This research aims to discover of which
factor that could increase those sustainable desire of
OVO digital wallet users in West Jakarta. Population
based on research were user from OVO digital wallet in
West Jakarta. Those sample was amounted to 310
respondents with nonprobability sampling technique as
its technique preferably . To answer those problem
formulation, objectives and hypothesis regarding this
research, so it was sort of by Structural Equation Model
(SEM) analysis tool and using IBM SPSS AMOS
version 22 tools. These reseach has results which shown
that: Product quality has an good and strongly reacted
over sustainable desire. Ease of use also has peak and
positive towards impact to sustainable desire. The
merchant's image has an conclusive and remarkable
influence towarda sustainable desire. Online promotion
has beneficial and significant impact over sustainable
desire. While Customer Perceived value has practical
reaction towards sustainable desire. Not of that this
Customer perceived value also could transform as an
intervere variable which affects product quality, ease of
use, merchant's image and online promotion to
continuous interest to use OVO digital wallets.
Keywords :
Product quality, easy to use, merchant image, online promotion, customer perceived value and sustainable desire
