Overcoming Profitability Challenges in Multi-Unit Mother and Child Hospitals: A Strategic Framework for Sustainable Growth


Authors : Dr.Venugopal Reddy. I; Dr. Adarsh Somashekar

Volume/Issue : Volume 9 - 2024, Issue 12 - December

Google Scholar : https://tinyurl.com/yc793w5m

Scribd : https://tinyurl.com/4rrbzbnp

DOI : https://doi.org/10.5281/zenodo.14591198

Abstract : Profitability in multi-unit hospitals is often hindered by high operational costs, underutilization of services, and intense competition. This review focuses on addressing these challenges through innovative strategies like cost optimization, value-based care, service diversification, and strategic marketing. Case studies from multi-unit hospitals in India highlight successful implementations of these strategies. By leveraging data analytics, streamlining resource allocation, and enhancing patient experience, multi-unit hospitals can achieve financial sustainability while maintaining high- quality care.

Keywords : Profitability, Cost Optimization, Value-Based Care, Healthcare Marketing, Multi-Unit Hospitals.

References :

  1. World Health Organization. "Healthcare Efficiency: A Global Perspective." 2020.
  2. Kumar, R., & Sharma, P. "Service Diversification in Indian Hospitals." Indian Journal of Healthcare Management, 2021.
  3. Singh, M. "Cost Optimization in Multi-Unit Hospitals." Journal of Organizational Effectiveness, 2019.
  4. Deloitte Insights. "Driving Profitability in Healthcare." 2022.
  5. National Institute of Health. "Lean Management in Healthcare Operations." 2021.
  6. Indian Hospital Association. "Revenue Stream Analysis in Multi-Unit Hospitals." 2020.
  7. AHA. "Marketing Strategies for Patient Acquisition." 2021.
  8. Harvard Business Review. "Value-Based Care Models." 2020.
  9. WHO. "Leveraging Data Analytics in Healthcare Management." 2019.
  10. Smith, J. "Predictive Modeling for Resource Optimization." Journal of Healthcare Innovations, 2020.

Profitability in multi-unit hospitals is often hindered by high operational costs, underutilization of services, and intense competition. This review focuses on addressing these challenges through innovative strategies like cost optimization, value-based care, service diversification, and strategic marketing. Case studies from multi-unit hospitals in India highlight successful implementations of these strategies. By leveraging data analytics, streamlining resource allocation, and enhancing patient experience, multi-unit hospitals can achieve financial sustainability while maintaining high- quality care.

Keywords : Profitability, Cost Optimization, Value-Based Care, Healthcare Marketing, Multi-Unit Hospitals.

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