Authors : Chanyanat Krimjai

Volume/Issue : Volume 8 - 2023, Issue 6 - June

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/bdd7dkp

DOI : https://doi.org/10.5281/zenodo.8143260

Abstract : Dynamic Productivity model, organizational factors affecting operational efficiency in the tourism business that interest to study organizational factors affecting strategic management productivity. Thailand travel business and study organizational factors affecting the operational efficiency of Thailand’s travel business. Data correction Thai travel business group, number 113 in Thailand was randomly sampled in the descriptive statistics section. The statistics used to test the hypothesis were multiple regression analyses. The results of the research showed a correlation between the Organization factor correlation test That affects operational efficiency in Thailand’s tourism business (Y1), the group of consumers who buy products and services in terms of customer focus (X1) has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05) and awareness Culturally (X4) has a P- value equal to 0.001, less than 0.05 (0.000 < 0.05), which can be written as a regression analysis equation as follows: Y=181.516 + 1.344 (X1) + 2.312 (X4)

Keywords : Organizational, Factors Affecting Operational Efficiency, Tourism Business In Thailand.