Authors :
Nazarious Rukanyangira; Milly Kwagala Oidu
Volume/Issue :
Volume 7 - 2022, Issue 8 - August
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3APwYdN
DOI :
https://doi.org/10.5281/zenodo.7052522
Abstract :
The official status of Swahili in Uganda is
more symbolic than functional, the reason it features on
Ugandan shilling notes and notices in courts of law. The
country’s language policy also stipulates its use in
primary and secondary schools, but many schools
disregard this matter. Though Kiswahili (often called
Swahili) is the official dialect of the East African
Community as an economic bloc and its wider use would
make Uganda more competitive in the regional trade
market and can play a significant role in national
development, Kiswahili language has not been readily
accepted in Uganda, perhaps owing to bad memories of
its use by troops of violent dictator former President Idi
Amin Dada. The current regimes and /or Leadership in
Uganda is apprehensively placing a lot of endeavor to
popularise Kiswahili, though tardily reasonably
compared to other East African countries. This paper
therefore intends to elucidate Opportunities and
challenges of branding African products and enterprises
in Kiswahili using Uganda as a benchmark.
Keywords :
Uganda, Swahili, Trade market, Development.
The official status of Swahili in Uganda is
more symbolic than functional, the reason it features on
Ugandan shilling notes and notices in courts of law. The
country’s language policy also stipulates its use in
primary and secondary schools, but many schools
disregard this matter. Though Kiswahili (often called
Swahili) is the official dialect of the East African
Community as an economic bloc and its wider use would
make Uganda more competitive in the regional trade
market and can play a significant role in national
development, Kiswahili language has not been readily
accepted in Uganda, perhaps owing to bad memories of
its use by troops of violent dictator former President Idi
Amin Dada. The current regimes and /or Leadership in
Uganda is apprehensively placing a lot of endeavor to
popularise Kiswahili, though tardily reasonably
compared to other East African countries. This paper
therefore intends to elucidate Opportunities and
challenges of branding African products and enterprises
in Kiswahili using Uganda as a benchmark.
Keywords :
Uganda, Swahili, Trade market, Development.
