Authors :
Dr. Deepesh Kumar Thakur; Rashmi Thakur
Volume/Issue :
Volume 8 - 2023, Issue 7 - July
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/msaurnnj
DOI :
https://doi.org/10.5281/zenodo.8181142
Abstract :
Since last twenty years, human race has
experience digital revolution. This revolution has three
major dimensions i.e. penetration of internet in society,
growth of social media and social networking and growth
of mobile (smart) & wearable technologies. with quick
surge in technologies, an idea of ‘selfie’ has emerged and
transformed.
In sociological terms, the emergence of ‘selfie’ can be
located in domain of new culture that transformed
representation self, social relationships, social interactions
and social consumptions. The study adopts quantitative
and qualitative Netnography techniques to explore and
describe sociologically relevant theories to grasp this
phenomenon of selfie. For this purpose, the study adopts
dramaturgy, sociosemiotic and dialectical frameworks.
Based on descriptive diagnostic explorations the study
provides sensibleness for symbolic utilization, discursive
stratagems, communicative representations and
performance tactics with reference to (re)presentation of
self within various social interactions and social order.
This research aimed to understand selfie behavior in
social networking sites (SNSs). The research was
conducted on the basis of the functional theories of
attitude, verified self-presentation attitude, and self-
expression attitude that affect selfie behaviors (i.e., taking
selfies, posting selfies, and taking selfies for fashion
product exposure). The moderating effect of satisfaction
toward one’s appearance was identified. Self-presentation
attitude exerted a significant effect on the number of
selfies posted and those uploaded for fashion product
exposure. When satisfaction toward one’s appearance
was high, self-presentation attitude increased the
influence of the behaviors of posting selfies and uploading
selfies for fashion product exposure. Self-expression
attitude also significantly influenced the number of selfies
taken due to the moderating effect of satisfaction toward
one’s appearance. The rise of digital and visual
communication has brought an increased focus to the
places that people occupy. While places are created
through various meaning-making processes, one way of
establishing the meaning of a place is by inserting oneself
into spaces by taking selfies. The places depicted in selfies
may reflect a desire to associate oneself with the place, to
make a statement challenging that place or the dominant
meaning associated with it, or to create new meaning
concerning the place and the self. Drawing on the
concepts of Third space and heterotopias, we proffer a
framework for the practice of taking and sharing selfies
that depict a place. We argue that people colonize points
in space to reproduce, counter, or mix the meanings of
places. People then both draw from and contribute to the
construction of places and are motivated to “place”
themselves to provide alternative or personalized
perspectives of these places but also to represent their
self.
Keywords :
Selfie, Presentation of Self, Dramaturgy, Technology and Society, Social Fact, Selfies, Place, Space, Place Making, Third Space, Self-Representation, Heterotopias.
Since last twenty years, human race has
experience digital revolution. This revolution has three
major dimensions i.e. penetration of internet in society,
growth of social media and social networking and growth
of mobile (smart) & wearable technologies. with quick
surge in technologies, an idea of ‘selfie’ has emerged and
transformed.
In sociological terms, the emergence of ‘selfie’ can be
located in domain of new culture that transformed
representation self, social relationships, social interactions
and social consumptions. The study adopts quantitative
and qualitative Netnography techniques to explore and
describe sociologically relevant theories to grasp this
phenomenon of selfie. For this purpose, the study adopts
dramaturgy, sociosemiotic and dialectical frameworks.
Based on descriptive diagnostic explorations the study
provides sensibleness for symbolic utilization, discursive
stratagems, communicative representations and
performance tactics with reference to (re)presentation of
self within various social interactions and social order.
This research aimed to understand selfie behavior in
social networking sites (SNSs). The research was
conducted on the basis of the functional theories of
attitude, verified self-presentation attitude, and self-
expression attitude that affect selfie behaviors (i.e., taking
selfies, posting selfies, and taking selfies for fashion
product exposure). The moderating effect of satisfaction
toward one’s appearance was identified. Self-presentation
attitude exerted a significant effect on the number of
selfies posted and those uploaded for fashion product
exposure. When satisfaction toward one’s appearance
was high, self-presentation attitude increased the
influence of the behaviors of posting selfies and uploading
selfies for fashion product exposure. Self-expression
attitude also significantly influenced the number of selfies
taken due to the moderating effect of satisfaction toward
one’s appearance. The rise of digital and visual
communication has brought an increased focus to the
places that people occupy. While places are created
through various meaning-making processes, one way of
establishing the meaning of a place is by inserting oneself
into spaces by taking selfies. The places depicted in selfies
may reflect a desire to associate oneself with the place, to
make a statement challenging that place or the dominant
meaning associated with it, or to create new meaning
concerning the place and the self. Drawing on the
concepts of Third space and heterotopias, we proffer a
framework for the practice of taking and sharing selfies
that depict a place. We argue that people colonize points
in space to reproduce, counter, or mix the meanings of
places. People then both draw from and contribute to the
construction of places and are motivated to “place”
themselves to provide alternative or personalized
perspectives of these places but also to represent their
self.
Keywords :
Selfie, Presentation of Self, Dramaturgy, Technology and Society, Social Fact, Selfies, Place, Space, Place Making, Third Space, Self-Representation, Heterotopias.
