Authors :
Vineet Pandey; Amit Kumar; Sumit Gupta; Sudesh Kumar; Pravendra Tyagi
Volume/Issue :
Volume 9 - 2024, Issue 4 - April
Google Scholar :
https://tinyurl.com/2u7p5jwk
Scribd :
https://tinyurl.com/yvzn7y2v
DOI :
https://doi.org/10.38124/ijisrt/IJISRT24APR767
Abstract :
The digital revolution presents Small and
Medium Enterprises with potential and danger in the
dynamic world of modern business. However, several
substantial obstacles are in the way of digitalization,
making it difficult to move forward. This study sets out
to discover and remove these hurdles to fully realize the
potential of digital transformation for small and
medium-sized enterprises (SMEs). It looks through the
Analytical Hierarchy Process (AHP) prism. Our research
identifies five types of barriers, each presenting different
hurdles for digitalization: organizational, technological
and infrastructure, legal, social-cultural, and strategic.
We investigate several options in response, such as
government regulations, technology acquisition,
management support, cybersecurity, and training. Using
the AHP methodology, we give each alternative a
normalized value and find that management support is
the most critical, closely followed by cybersecurity,
government regulations, training, and technology
acquisition. With these discernments, SMEs can
deliberately arrange their endeavours to eliminate
obstacles, clearing the path for triumphant digital
transformation and sustained expansion.
Keywords :
AHP, Digitalization, Barriers, Sustainability.
The digital revolution presents Small and
Medium Enterprises with potential and danger in the
dynamic world of modern business. However, several
substantial obstacles are in the way of digitalization,
making it difficult to move forward. This study sets out
to discover and remove these hurdles to fully realize the
potential of digital transformation for small and
medium-sized enterprises (SMEs). It looks through the
Analytical Hierarchy Process (AHP) prism. Our research
identifies five types of barriers, each presenting different
hurdles for digitalization: organizational, technological
and infrastructure, legal, social-cultural, and strategic.
We investigate several options in response, such as
government regulations, technology acquisition,
management support, cybersecurity, and training. Using
the AHP methodology, we give each alternative a
normalized value and find that management support is
the most critical, closely followed by cybersecurity,
government regulations, training, and technology
acquisition. With these discernments, SMEs can
deliberately arrange their endeavours to eliminate
obstacles, clearing the path for triumphant digital
transformation and sustained expansion.
Keywords :
AHP, Digitalization, Barriers, Sustainability.
