The metaverse can be defined as a seamlessly
interconnected digital universe promising a revolution in
the ways how consumer brands and firms will be
interacting and transacting in the near future. The parallel
activities by consumers who engage and transact in virtual
spaces and firms who are investing huge capital in access
of millions of dollars in developing both hardware and
software related to metaverse technologies have
accelerated the growth of acceptance of metaverse not only
as a portal for social activities but also for conducting ecommerce. However, metaverse marketing, still in its
infancy, lacks a clear understanding of how different it will
be from digital marketing. This paper discusses how the
well-established aspects of digital marketing will evolve
when the metaverse takes over the internet. Subsequently,
the authors discuss how metaverse-induced changes in
marketing practices will lead to developing novel ways of
commerce.
Keywords :
Digital Marketing, Metaverse Marketing, Web Marketing, E-Commerce.