Media Management in Thailand

Authors : Surapongse Sotanasathien

Volume/Issue : Volume 5 - 2020, Issue 2 - February

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Just over the past only 3 decades, media management has faced tremendous fluctuations due to the disruptive technology. As a result, the condition of the media, especially the traditional media that has been growing slowly but steadily, has to be managed in a great leap from the impetus of change. In the near-term, the rapidly growing mass media management went bankrupt. As the transition to innovation, content production and service is dramatically accelerated, and rapidly growing new media is emerging. Because of the change in physical media management, such as print and radio wave, such as television, the media management approach was forced into the cyberspace in some way. Making traditional media available is not flexible. The traditional media was in a state of stasis, unable to find a way out, and was unable to move beyond the changing world of innovation. The media around the world, especially the mass media in Thailand is also break down. It is imperative to quickly find a way to manage the media in order to quickly break out of the crisis of their survival by way of the 4 particular modules of move as follows: traditional media management, traditional media are trying to mimic the content of new media, transferring traditional media content into new media, and New media management.

Keywords : Media Management Modules, Disruptive Innovation, and Thai Media Sitiation.


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