Measuring Business Performance with the Motivation of Entrepreneurial, Product Innovation, and Managerial Skills through Competitive Advantage: A Study of the Creative Industry Handicraft Sector


Authors : Muhamad Rifa’i, Anwar Sanusi, Abdul Manan

Volume/Issue : Volume 5 - 2020, Issue 5 - May

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3ewbGVR

As part of the global supply chain the craft industry needs to continue improve in innovating, the latest technological mastery and the knowledge of global issues of industrial process technology that is more effective efficient and eco friendly product. The craftsmanship of the handicraft industry should continue to produce innovative, competitive and market-specific works.

Keywords : Creative Industries, Business Performance, Handicraft Sector.

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