Authors :
Benjatha Wattanakul; Lawan Tonsakulrungrueng; Wit Mekwarakul; Sompong Harnwajanawong; Nittaya Meeboon
Volume/Issue :
Volume 8 - 2023, Issue 5 - May
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://shorturl.at/jwCHP
DOI :
https://doi.org/10.5281/zenodo.8019253
Abstract :
The researcher aims to study marketing
strategies that influence consumers' purchasing decisionmaking process: a case study of the direct sales business
of Amway Thailand Co., Ltd. When buyer behavior shifts
Brands have to make new ways to make people
interested, show value, and attract them to their goals.
They need to create good ways to talk to people too. The
key to success is to include different types of people who
act according to the new buying standards. The data was
collected A bunch of people. 1,000 Consumers are people
who buy and use goods or services who bought products
and administrations from Amway Thailand Co., Ltd
Keywords :
Marketing Strategies, Influence, Purchasing Decision Process, Consumer, Amway (Thailand) Ltd.
The researcher aims to study marketing
strategies that influence consumers' purchasing decisionmaking process: a case study of the direct sales business
of Amway Thailand Co., Ltd. When buyer behavior shifts
Brands have to make new ways to make people
interested, show value, and attract them to their goals.
They need to create good ways to talk to people too. The
key to success is to include different types of people who
act according to the new buying standards. The data was
collected A bunch of people. 1,000 Consumers are people
who buy and use goods or services who bought products
and administrations from Amway Thailand Co., Ltd
Keywords :
Marketing Strategies, Influence, Purchasing Decision Process, Consumer, Amway (Thailand) Ltd.
