The tapioca marketing is imperative for maximizing the profit to the farmers which enables the sellers to create the avenues for buying and selling transactions smoothly. The marketing of tapioca is significant so as a channel is required to reach the produced products to the consumers. These tapioca industries make the sago, starch and also eatables like wafer because of the increasing demand for sago, starch and other food items, the area under tapioca cultivation also increased. The tapioca production is increased for meeting out the demands of the industries and consumers therefore; the marketing channel is an effective mechanism to reach the tapioca product from farmers to final customers. In this context, the present study is an attempt to analyze the marketing channels of the tapioca products and constraints faced by the tapioca channels in the study area.

Keywords : Tapioca, Marketing, Demand, Food and Industrial Product, Channel.