Authors :
Shener BILALLI
Volume/Issue :
Volume 9 - 2024, Issue 6 - June
Google Scholar :
https://tinyurl.com/y3hza7wv
Scribd :
https://tinyurl.com/2kzhje2a
DOI :
https://doi.org/10.38124/ijisrt/IJISRT24JUN1423
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
The importance of research topics derives
from the theoretical and practical importance of building
the image of political leaders in the modern world. With
the emergence of beautiful and bright shells of people
carrying images, external features, and encrypted
information’s in the 21st century, those images will
become an integral part of the lives of both individuals
and the political system and the nation. It takes a lot of
effort to create a truly effective image. Therefore, it is
important to first figure out the rational for studying the
image process. And only after studying the phenomenon
of the image of a political leader from a scientific point of
view, various experts developed the image of a particular
leader in a practical way. An important aspect of the
image building process of political leaders is the leader’s
transformation strategy, which builds an image that
works and succeeds. During the times, images always
have been part and in the centre of public politics, on the
other hand, when we are seeing the political
communication from the visual aspects or social media
aspects we are catching the real momentum of the
political communication. Based on the new facts, there
are still some important research problems/ gaps in this
area. This paper examines the key role of the “image” in
modern political campaigns, especially based on what
kind of political communication image the politician can
the politician win the election.
Keywords :
Image, Politics, Social Media, Public Relations, Leadership, Election Campaigns, Psychology.
References :
- Andrew Chadwick, The hybrid media system: politic and power, Oxford: Oxford University Press, 2017.
- Andrew Heywood, Global Politic, Basingstoke: Palgrave Macmillan, 2011.
- Anholt, S. Competitive identity: The new brand management for nations, cities, and region, 2007.
- Balmas, M. and Sheafer, T. Leaders first, countries after: Mediated political personalization in the international arena, Journal of Communication, 2013.
- Balmas, M. Bad news: The changing coverage of national leaders in foreign media of Western democracies, Mass Communication and Society, 2005.
- Benoit W. L., McHale J.P., Presidential candidates’ television spots and personal qualities, Southern Communication Journal, Vol. 68, 2003
- Clary Shirky, The Political Power of the social media: Technology, the public sphere, and political change, Foreign Affairs 90(1), 2011.
- D. Garzia, the personalization of politics in Western democracies: Causes and consequences on leader-follower relationships, “The Leadership Quarterly” 2011, Vol.22, No 4.
- D.J. Boorstin, The Image: Or What Happened to the American Dream? New York 1962.
- David M. Ryfe, History and Political Communication: An introduction, Political Communication, 2001.
- E. Egorova-Gantman, E. Abashkina, K. Konovalova, Leaders Images, Moskva 1994.
- G. Pochepkov, 20th century Communication Technologies, Kyiv 2000
- J. Mac Leod, N. Webb, Obama and World Making: Art, Language, and Leadership-Imagery as Constitutive of Political Action, Canadian Political Science Association Annual Conference Carleton University, Ottawa on May 27. 2009.
- Jay G, Blumler and Dennis Kavanagh, The third age of political communication, Political Communication, 1999.
- K. E. Boulding, The Image: Knowledge in life and society, University of Michigan Press 1956.
- McNair Brian, An Introduction to Political Communication, Fifth edition; Routledge: London and New York, 2011.
- Richard M. Perloff, The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition, New York; Routledge, 2018.
- Shestopal E. B., Political psychology, Hreosmatic, M.: Aspect Press.2007.
- Simon K., Digital 2019: Global Internet Use Accelerates, launched on 20 January 2020.
- V. G. Korolko, Besics of Public Relations, Moskva 2000.
- Z. Le Goff, Middle Ages Peace in Education, Moskva 2000.
- П. Фролов, Психотехнологии впливу на виборца: правда и бигадки, Науковии стдудии из социјално политички психкологии, 2002, Но 5 (8).
The importance of research topics derives
from the theoretical and practical importance of building
the image of political leaders in the modern world. With
the emergence of beautiful and bright shells of people
carrying images, external features, and encrypted
information’s in the 21st century, those images will
become an integral part of the lives of both individuals
and the political system and the nation. It takes a lot of
effort to create a truly effective image. Therefore, it is
important to first figure out the rational for studying the
image process. And only after studying the phenomenon
of the image of a political leader from a scientific point of
view, various experts developed the image of a particular
leader in a practical way. An important aspect of the
image building process of political leaders is the leader’s
transformation strategy, which builds an image that
works and succeeds. During the times, images always
have been part and in the centre of public politics, on the
other hand, when we are seeing the political
communication from the visual aspects or social media
aspects we are catching the real momentum of the
political communication. Based on the new facts, there
are still some important research problems/ gaps in this
area. This paper examines the key role of the “image” in
modern political campaigns, especially based on what
kind of political communication image the politician can
the politician win the election.
Keywords :
Image, Politics, Social Media, Public Relations, Leadership, Election Campaigns, Psychology.
