- E-Grocery market of India has been growing
tremendously since last few years. The online buying
pattern and social influence have been a great impact on
spending nature. The consumer intention to buy any
product varies considerably. Though FMCG e-Grocery
seems to be new in the India, the specialist needed more
attention and extensive studies about it. Hence, this paper
is aiming to adopt computational technique of machine
learning to understand and verify the factors that affect
the shoppers’ intentions to buy grocery on-line in India.
Both qualitative and quantitative results establish the
importance of situational factors, such as having a baby
or developing health problems, as triggers for starting to
buy groceries online. Many shoppers are found to
discontinue online grocery shopping once the initial
trigger has disappeared or they have experienced a
problem with the service.
Keywords : E-Grocery Website, Order Pickup, OnlineShopping.