Authors :
Min Thu Soe; Olivia Tan Swee Leng; Intan Sakinah Mohamad Ghazali; Thein Oak Kyaw Zaw
Volume/Issue :
Volume 7 - 2022, Issue 12 - December
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3QuTro9
DOI :
https://doi.org/10.5281/zenodo.7527736
Abstract :
Live streaming and video recording (LSVR)
while driving for content creation has becoming a
worrying trend in Malaysia. The frequency of these videos
being uploaded to social media platforms such as Facebook
and Instagram for potential mass viewership are getting
higher. While the former is more dangerous than the
latter, both are in the same category as it shifts substantial
focus for driving towards content creation. Thus, it is
important that a study can be conducted to analyse the
trend in order to have better understanding as well as well
to curb the issue at its most critical areas. With that being
said, this study aims to provide some closure to the issue
by identifying the trends in LSVR while driving in
Malaysia as a case study using PICO framework (Problem,
Intervention, Comparator and Outcome) as a guideline.
While for the analysis, thematic, descriptive and trend
analysis were used. From n=100 videos studied within the
time frame of year 2020–2022, it shows that the trend has
been escalating. Results have illustrated that the most
critical area is from normal everyday people trying to
make their contents to become viral. Contributions of this
study is two-fold: (1) Provides current comprehensive view
on LSVR while driving in Malaysia and (2) Highlights the
most critical area in the trend so that efforts can be made
to manage it. The novelty of this study is that, it is one of
the first studies focusing on LSVR while driving with
Malaysia as its scope.
Keywords :
Live Streaming; Video Recording, Content Creation, Malaysia.
Live streaming and video recording (LSVR)
while driving for content creation has becoming a
worrying trend in Malaysia. The frequency of these videos
being uploaded to social media platforms such as Facebook
and Instagram for potential mass viewership are getting
higher. While the former is more dangerous than the
latter, both are in the same category as it shifts substantial
focus for driving towards content creation. Thus, it is
important that a study can be conducted to analyse the
trend in order to have better understanding as well as well
to curb the issue at its most critical areas. With that being
said, this study aims to provide some closure to the issue
by identifying the trends in LSVR while driving in
Malaysia as a case study using PICO framework (Problem,
Intervention, Comparator and Outcome) as a guideline.
While for the analysis, thematic, descriptive and trend
analysis were used. From n=100 videos studied within the
time frame of year 2020–2022, it shows that the trend has
been escalating. Results have illustrated that the most
critical area is from normal everyday people trying to
make their contents to become viral. Contributions of this
study is two-fold: (1) Provides current comprehensive view
on LSVR while driving in Malaysia and (2) Highlights the
most critical area in the trend so that efforts can be made
to manage it. The novelty of this study is that, it is one of
the first studies focusing on LSVR while driving with
Malaysia as its scope.
Keywords :
Live Streaming; Video Recording, Content Creation, Malaysia.
