Authors : Rakshita Verma; Dr. Mini Amit Arrawatia

Volume/Issue : Volume 9 - 2024, Issue 11 - November

Google Scholar : https://tinyurl.com/5n72ycam

Scribd : https://tinyurl.com/fnt5ncxd

DOI : https://doi.org/10.38124/ijisrt/24nov444

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Abstract : Artificial intelligence is currently revolutionizing the entrepreneurial market. Technology offers women entrepreneurs opportunities to further break into the male-occupied entrepreneurship world, as expressed in two perspectives, that is, it is a tool and a challenge. This research paper discusses the impact of artificial intelligence on women entrepreneurs, and the associated opportunities, challenges, and strategies. The primary thesis of the analysis is how artificial intelligence affects women and women-led businesses. The analysis of the modern applications of AI demonstrates women’s access to opportunities such as cross-cultural markets, improved decision-making processes, and easy predictability of the future using trends. However, the major barriers include gender-inclusivity barriers, limited access to AI, and a gap in digital literacy. The paper offers suggestions, including investing in the education of women on the use and adoption of AI, developing AI that is inclusive and supports women entrepreneurs, and a mission of friendly programs to improve the entrepreneurial business environment. The presentations of AI as a tool and a challenge for women entrepreneurs are helpful approaches that the context offers. The research provides a critical resource in the analysis of the impact of AI on women entrepreneurs.

Keywords : Artificial Intelligence, Women Entrepreneurs, Inclusive Growth, Gender Bias, Digital Skills, AI Empowerment.

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