Knowledge and Utilization of Social Media in Health Care Delivery among Health Practitioners in University Teaching Hospitals in Anambra State


Authors : Ukwueze, Cornelius. A, Osuala,Vivian Amarachi

Volume/Issue : Volume 5 - 2020, Issue 2 - February

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/2TSH9Kr

This study examined the extent of This study examined the knowledge and utilization of social media in health care delivery among health practitioners in university teaching hospitals in Anambra State. To achieve this, the study specifically sought to find out their level of knowledge, exposure to the benefits of utilizing social media in health care delivery and also the extent of social media utilization in health care delivery. The study adopted the Diffusion of Innovations, Technological Determinism Theories .The study employed Quantitative design (Survey) a sample size of 399 drawn from a population of 1505 through Krejcie and Morgan (1979) parameter for sample size determination. The questionnaire was the instrument for data collection for the survey. 372 (Questionnaire) were returned which formed the foundation for data analysis. The area of study was the university teaching hospitals in Anambra state which are Nnamdi Azikiwe university teaching hospital,Nnewi(NAUTH)and Chukwuemeka Odumegwu Ojukwu university teaching hospital, Amaku-Awka (COOUTH). Data collected from the respondents reveal that although they are aware of the utilization of social media technologies in health care delivery, they however do not utilize it in health care delivery because they seem not to be well exposed to the benefits of utilizing them and it is yet to be integrated in the hospitals. They also cited other challenges that can hinder them from utilizing social media in health care delivery, to include misunderstanding of information; illiteracy on the part of patients; poor network access; availability of these devices; poor funding amongst others. However, social media should be accepted as an alternative means of contact and not as a displacement of others. There should also be workshops and seminar to help the health practitioners get exposed to the benefits of utilizing the social media in health care delivery.

Keywords : Knowledge, Utilization, Social Media, Health Care delivery and Health Practitioner.

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