This study aims to find the imaging patterns
of Jokowi and Prabowo in the 2019 presidential election.
This research data was taken from Online kompas.com,
liputan6.com, tempo.com, and detik.com media as well
as Twitter social media and analyzed using content
analysis techniques using Nvivo 12 Plus software. The
study results found that JokoWidodo and
PrabowoSubianto portrayed themselves through a
symbol and political discourse published online and on
social media. For example, in the online press, Joko
Widodo is described as a clean figure with the sign of
'white clothes' worn, and PrabowoSubiantois a religious
figure because 'pilgrim prayers always follow every
campaign. On the other hand, on Twitter, Joko Widodo
is a would-be leader who promotes the economy as his
political discourse.Meanwhile, PrabowoSubianto
promotes himself as a figure who fights for the people's
interests. Through this research, the politics of imagery
is displayed in the form of symbols, and political
discourse impacts the behavior of actors in politics. The
behavior in question is the increased interaction of
political actors and how political actors portray
themselves as figures desired by society.
Imagery, Political Behavior, and Framing of Political Actors, White Shirts, and Pilgrim Prayers.