Jokowi-Prabowo's Pattern of Imagery in Online Media and Twitter in the 2019 Presidential Election In Indonesia

Authors : Nur Alim Mubin AM; Asep Nurjaman; Gonda Yumitro

Volume/Issue : Volume 7 - 2022, Issue 9 - September

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This study aims to find the imaging patterns of Jokowi and Prabowo in the 2019 presidential election. This research data was taken from Online,,, and media as well as Twitter social media and analyzed using content analysis techniques using Nvivo 12 Plus software. The study results found that JokoWidodo and PrabowoSubianto portrayed themselves through a symbol and political discourse published online and on social media. For example, in the online press, Joko Widodo is described as a clean figure with the sign of 'white clothes' worn, and PrabowoSubiantois a religious figure because 'pilgrim prayers always follow every campaign. On the other hand, on Twitter, Joko Widodo is a would-be leader who promotes the economy as his political discourse.Meanwhile, PrabowoSubianto promotes himself as a figure who fights for the people's interests. Through this research, the politics of imagery is displayed in the form of symbols, and political discourse impacts the behavior of actors in politics. The behavior in question is the increased interaction of political actors and how political actors portray themselves as figures desired by society.

Keywords : Imagery, Political Behavior, and Framing of Political Actors, White Shirts, and Pilgrim Prayers.


Paper Submission Last Date
31 - March - 2024

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