Authors : Rahul Dev Choudhury; K. Hinoca Assumi; Sukanta Ch Nath; Debraj Nath

Volume/Issue : Volume 9 - 2024, Issue 2 - February

Google Scholar : http://tinyurl.com/33c8hsjn

Scribd : http://tinyurl.com/msvurr32

DOI : https://doi.org/10.5281/zenodo.10706207

Abstract : This article investigates social media's transformative role in sports marketing, highlighting how it can draw fans and improve brand awareness. It explores outreach strategies such as influencer marketing, user-generated content, and gamification. All are designed to take fan connection as far down the line or upward mobility as possible. Leaning on the strengths of Virtual Reality/Augmented reality technology, interactive mobile applications, and other new media developments in sports organizations build experiences that fans can Intensely feel. It calls for ethical marketing and campaigns adapted to different types of fans. Sports marketers must be nuanced in forecasting marketing trends like fashion fads. They must offer bespoke services. The article contends that personalization, immersive technology, and sustainability practices will be the three trendlines for future sports marketing: to fan. To survive and grow in a fiercely competitive sports industry, organizations need to understand fan psychology and the influence marketing has on athletes.

Keywords : Social media; Fan engagement; Brand perception; Data analytics; Marketing strategies; Virtual Reality.