Authors :
W. J. Jeyaraj
Volume/Issue :
Volume 5 - 2020, Issue 6 - June
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/3iCIi3a
Abstract :
Newspapers are the primary source of
information conveying current and trending news
materials. These newspapers are available in trilingual
modes such as Sinhala, Tamil and English, and since the
literacy rate of Sri Lanka is high, many opt to read the
English news sources. Hence, this research focuses on
the demographic of the readers who eagerly choose the
English papers as their news source and has been
conducted within the Batticaloa town of Sri Lanka.
Based on the Marketing Mix Factors, it was observed
that with regard to the daily papers, Daily Mirror is
mostly preferred by the reader community whereas
Sunday Times is consumed at a higher rate among the
Sunday newspapers.
Keywords :
Marketing; Mix-factors; Newspapers; Sri Lanka.
Newspapers are the primary source of
information conveying current and trending news
materials. These newspapers are available in trilingual
modes such as Sinhala, Tamil and English, and since the
literacy rate of Sri Lanka is high, many opt to read the
English news sources. Hence, this research focuses on
the demographic of the readers who eagerly choose the
English papers as their news source and has been
conducted within the Batticaloa town of Sri Lanka.
Based on the Marketing Mix Factors, it was observed
that with regard to the daily papers, Daily Mirror is
mostly preferred by the reader community whereas
Sunday Times is consumed at a higher rate among the
Sunday newspapers.
Keywords :
Marketing; Mix-factors; Newspapers; Sri Lanka.
