Authors : Dr. Mahadevaswamy R. M.; Rakesh Gaikwad; Sankarsh H. S.; Samarth Kulkarni; Rakshath Naik; Spoorthi Ichangi; Shreya Sambrani; N. Ramya; Guru Prasad L.; Pavan Tukaram Shindhe

Volume/Issue : Volume 10 - 2025, Issue 12 - December

Google Scholar : https://tinyurl.com/yj26unmd

Scribd : https://tinyurl.com/4xzyndcs

DOI : https://doi.org/10.38124/ijisrt/25dec145

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Abstract : Over-the-counter (OTC) medical devices, including thermometers, glucometers, and blood pressure monitors, play a growing role in personal healthcare as consumers increasingly manage their health from home. This study investigates how various promotional channels—ranging from digital ads and influencer content to doctor recommendations and peer suggestions—shape consumer awareness, trust, and purchasing behaviour regarding OTC medical devices. Drawing on responses from 125 participants aged 18–50, the research reveals that healthcare professionals remain the most trusted source of influence, even amid the rising use of online platforms. Although online search behaviour is high, direct purchases influenced by digital advertisements or influencer reviews are relatively low. Statistical analyses further indicate that factors such as age impact awareness and trust in digital promotions, while education level has minimal effect. The findings underscore the pivotal role of professional guidance and trust in driving consumer choices, suggesting that even in a digital age, traditional authority figures retain significant sway in healthcare decisions.

Keywords : Over-The-Counter (OTC) Medical Devices, Consumer Behaviour, Promotional Channels, Trust, Doctor Recommendations, Digital Advertisement, Purchasing Decisions.

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