Authors :
Christiana Fransiska Sembiring; Setyo Riyanto
Volume/Issue :
Volume 5 - 2020, Issue 6 - June
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/3ivvift
Abstract :
This research shows that the influence of
consumer decision-making, suppliers, and competitive
advantage over channel distribution in the creative
economy affected by Pandemic COVID-19. The
research aims to uncover the influence of these three
factors on channel distribution to the affected creative
economy. The study was conducted against 88
respondents in a simple random sampling. Some
regression results show that decision making, the most
influential factor in channel distribution, has the fewest
influence compared to suppliers and competitive
advantages for creative economic entrepreneurs in
Indonesia.
Keywords :
Decision making; Competitive advantage; Channel distribution; COVID-19; Supplier.
This research shows that the influence of
consumer decision-making, suppliers, and competitive
advantage over channel distribution in the creative
economy affected by Pandemic COVID-19. The
research aims to uncover the influence of these three
factors on channel distribution to the affected creative
economy. The study was conducted against 88
respondents in a simple random sampling. Some
regression results show that decision making, the most
influential factor in channel distribution, has the fewest
influence compared to suppliers and competitive
advantages for creative economic entrepreneurs in
Indonesia.
Keywords :
Decision making; Competitive advantage; Channel distribution; COVID-19; Supplier.
