Influence of Commercial Motorcyclists to Road Safety Campaign on Helmet Use in Nnewi, Anambra State


Authors : Ifeoma Vivian Dunu, Ifeanyichukwu Ekeka

Volume/Issue : Volume 5 - 2020, Issue 2 - February

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/2w9bF9V

Motorcycle related crash is one of the major concerns of nations in the 21st century. Thus, it can be characterized as the latest challenge to sustainable human development. Nigeria, as a nation, is particularly vulnerable to road traffic crash because a large share of its economy is dependent on road transportation. This has necessitated public enlightenment campaigns by the government and non-governmental organizations (NGOs) through various media platforms such as radio, television and new media among others to ameliorate the impact of road traffic crashes. The level of success recorded by these messages, particularly as it relates to helmet use remains a subject of enquiry. The study sought to determine the level of exposure of commercial motorcyclists to road safety campaign on helmet use and their response to helmet use. The study adopted quantitative method. This study has demonstrated that high level of exposure and knowledge of road safety campaign on helmet use among the respondents has not translated into ideal attitudinal response. This study therefore suggested that, even though radio was found as dominant communication platform among the respondents, a combination of communication platforms will yield more effective results in delivering messages on helmet use.

Keywords : Attitude, Commercial Motorcyclists, Helmet, Road Safety Campaign.

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