Authors :
Yendry Saputra; Dipa Mulia
Volume/Issue :
Volume 5 - 2020, Issue 8 - August
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/31G3fnt
DOI :
10.38124/IJISRT20AUG397
Abstract :
The purpose of this research is to know and
analyze how much influence the variable Application
Readiness (Perceived Ease of Use and Perceived
Usefulness), Trust and E-Service Quality to Purchase
Interest in E-commerce X in Jabodetabek. This study used
a purposive sampling method with a Hair theory formula
amounting to 160 respondents. The data analysis
technique used is a Structural equation Modeling (SEM)
equation technique using the AMOS version 22
application. The results showed that the Application
Readiness, trust, and E-Service Quality significantly affect
the Purchase Interest, E-Service Quality has the biggest
and most significant contribution to online Purchase
Interest.
Keywords :
Perceived Ease of Use, Perceived Usefulness, trust, Quality Electronic Services, Purchase Interest, ECommerce.
The purpose of this research is to know and
analyze how much influence the variable Application
Readiness (Perceived Ease of Use and Perceived
Usefulness), Trust and E-Service Quality to Purchase
Interest in E-commerce X in Jabodetabek. This study used
a purposive sampling method with a Hair theory formula
amounting to 160 respondents. The data analysis
technique used is a Structural equation Modeling (SEM)
equation technique using the AMOS version 22
application. The results showed that the Application
Readiness, trust, and E-Service Quality significantly affect
the Purchase Interest, E-Service Quality has the biggest
and most significant contribution to online Purchase
Interest.
Keywords :
Perceived Ease of Use, Perceived Usefulness, trust, Quality Electronic Services, Purchase Interest, ECommerce.
