Increasing Online Purchase Intention by Learning Consumer Trust


Authors : Ahmad Akbar, Dipa Mulia

Volume/Issue : Volume 5 - 2020, Issue 5 - May


Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/2yoaLYh


Abstract : The purpose of this study is to determine the company's strategy for increasing the customers' online transactions on fashion products through e-commerce. The measurement method uses a survey through a questionnaire by using trust factors, electronic word of mouth (e-wom), perceived risk, and perceived technology in influencing customer’s online purchase intention. The sample was collected 105 respondents by answering 21 statements on the questionnaire. The data processing method uses Structural Equation Modeling (SEM). The results found that the customer trust factor positively influences online purchase intention.

Keywords : Online Purchase Intention, Online Trust, EWOM, Perceived Risk, Perceived Technology.

The purpose of this study is to determine the company's strategy for increasing the customers' online transactions on fashion products through e-commerce. The measurement method uses a survey through a questionnaire by using trust factors, electronic word of mouth (e-wom), perceived risk, and perceived technology in influencing customer’s online purchase intention. The sample was collected 105 respondents by answering 21 statements on the questionnaire. The data processing method uses Structural Equation Modeling (SEM). The results found that the customer trust factor positively influences online purchase intention.

Keywords : Online Purchase Intention, Online Trust, EWOM, Perceived Risk, Perceived Technology.

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe