In South Sumatra Palembang, Light Rail
Transit (LRT) which is one type of mass transportation
has been built. LRT is a rail-based mass transportation
facility with electric drive and can be used to carry
passengers on a larger scale, but in the implementation
of LRT operations require very large operational funds.
The generated income from monthly sales ticket was
unequal to the costs incurred for LRT operations. In
this study, researchers used three options to obtain
other income besides ticket sales, which are the income
from ad space rent (stations, poles, railroad walls and
LRT trains), trade stall rent, and ATM stall rent. The
questionnaire survey was conducted on 400 sample
companies in Palembang with the aim of getting the
company's perception about the willingness to pay
(WTP) for renting the advertising space and the ATM
stall so that income generation can be predicted from
the three options offered to the South Sumatra LRT
operations. The analysis conducted in this study was a
quantitative analysis with descriptive statistics. From
the analysis it was found that the total income that
would be received by the manager if all available
locations had been occupied or rented were Rp.
10,080,715,996 once a year with the income proportion
from advertising rent at 96.25%, income from trade
stalls rent 2.08% and income from ATM stalls rent is
1.67%. It is expected that the existing income can help
in funding operational in South Sumatra LRT.
Keywords : Income Generating, WTP, Advertisement, Trade Stall, ATM Stall.