Authors :
Tukhas Shilul Imaroh; Katri Widiyani
Volume/Issue :
Volume 5 - 2020, Issue 8 - August
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/2ZjTjyg
DOI :
10.38124/IJISRT20AUG445
Abstract :
Business competition continues to increase,
so that MSMEs must continue to have a competitive
advantage and performance. The advantages of an
economy are not only derived from technology, let alone
natural resources. The latest sources of competitive
advantage are product innovation and design. Micro,
Small and Medium Enterprises (MSMEs) as part of the
economy must also increase their competitiveness by
making innovations. Competitive advantage based on
innovation and product design should be prioritized
because it has durability and a longer period of time.
Likewise, the MSME group in West Sumatra tries to
preserve local wisdom with various regional
characteristics, but still has many limitations including
facilities and ideas for business development.
The group of wisdom preservation craftsmen is
one part of the creative industry sub-sector in the form
of the craft creative industry which can be integrated
through micro, small, or medium enterprises (MSMEs).
This is also directly proportional to the existence of
Presidential Regulation Number 28 of 2008 concerning
National Industrial Policy which is also regulates the
creative industry for the development and
determination of the guideline map. Therefore this
research aims to improve the performance and
competitive advantage of MSMEs through innovation
and product design. This research is included in TKT 2,
namely formulating the concept of technology and its
application to the object of UMKM
Keywords :
Performance, Competitive Advantages of MSMEs, Innovation, and Product Design
Business competition continues to increase,
so that MSMEs must continue to have a competitive
advantage and performance. The advantages of an
economy are not only derived from technology, let alone
natural resources. The latest sources of competitive
advantage are product innovation and design. Micro,
Small and Medium Enterprises (MSMEs) as part of the
economy must also increase their competitiveness by
making innovations. Competitive advantage based on
innovation and product design should be prioritized
because it has durability and a longer period of time.
Likewise, the MSME group in West Sumatra tries to
preserve local wisdom with various regional
characteristics, but still has many limitations including
facilities and ideas for business development.
The group of wisdom preservation craftsmen is
one part of the creative industry sub-sector in the form
of the craft creative industry which can be integrated
through micro, small, or medium enterprises (MSMEs).
This is also directly proportional to the existence of
Presidential Regulation Number 28 of 2008 concerning
National Industrial Policy which is also regulates the
creative industry for the development and
determination of the guideline map. Therefore this
research aims to improve the performance and
competitive advantage of MSMEs through innovation
and product design. This research is included in TKT 2,
namely formulating the concept of technology and its
application to the object of UMKM
Keywords :
Performance, Competitive Advantages of MSMEs, Innovation, and Product Design
