Malang city is a tourism destination attempt to conserve and maintain its potential resources such as park and green garden. Park and green garden functionally as social service facility satisfy 91% of quantity and 57% of quality. Parks also serve community and managed by government as social service management. The function of park and garden in Malang city was not fully served as iconic of the city’s area. This research focus on iconic parks and garden in Malang city, research’s method to collect data are through survey, field observation, interview, questionnaire, and satellite photo mapping. Collected data analysed by statistical Path method to obtain which aspect majoring determine the park’s interest service. Impression of parks collected from social media viewers (Instagram). Result of this study shown that there are two main finding support the analysis, instagram viewer more visiting Slamet park, because inside the park has iconic photo spot for self-photo or group photo. That iconic spot was orange architectural installation which symbolize Malang city surrounded by mountain. The second finding is instagram viewer tend to influenced by several factor for choosing park and garden and construct a place making, those factor has significant influenced directly and indirectly. Directly factors determine the preferences of user and indirectly factor support the place making creating in certain ways. All the factor show that place making is not obtain in clear state but also pursued on several circumference.

Keywords : Impression, Public Parks, Social Media, Instagram, Service