Authors :
Ali Ahmad Albina
Volume/Issue :
Volume 7 - 2022, Issue 9 - September
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3fZ82tJ
DOI :
https://doi.org/10.5281/zenodo.7183867
Abstract :
Big data analytics (BDA) pledges that
information could be categorized and analyzed into
valuable data for small businesses and enterprises to
transform into big data related knowledge and effective
decision making cascades, by enlightening the
performance of firms during and after the unprecedented
conditions like COVID-19. Administration of data
spawned from BDA, its integration and combination with
business knowledge have hardly been investigated,
despite of emergent, integrated, and structured
approaches. This article aims to explore these challenges
and figure out the possible remedies. Through an
empirical analysis based on the contents of literature
previously published in various journals the researchers
evaluated the BDA capabilities to cope with the pandemic
and their emergence after the pandemic. The findings
suggest that the SMEs that developed technological
advancements in their business models are resilient and
sustainable after the COVID-19 due to the ability to
incorporate innovations in their operational architecture.
So, it could increase the efficiency that is based on the
technology and innovations and playing a significant role
in revenue generation for the firm. This research will
explore new windows for the success of SMEs by utilizing
the innovation in ICT and incorporate it into their
business models.
Keywords :
Big data analytics, SMEs, ICT, Knowledge management, Business models
Big data analytics (BDA) pledges that
information could be categorized and analyzed into
valuable data for small businesses and enterprises to
transform into big data related knowledge and effective
decision making cascades, by enlightening the
performance of firms during and after the unprecedented
conditions like COVID-19. Administration of data
spawned from BDA, its integration and combination with
business knowledge have hardly been investigated,
despite of emergent, integrated, and structured
approaches. This article aims to explore these challenges
and figure out the possible remedies. Through an
empirical analysis based on the contents of literature
previously published in various journals the researchers
evaluated the BDA capabilities to cope with the pandemic
and their emergence after the pandemic. The findings
suggest that the SMEs that developed technological
advancements in their business models are resilient and
sustainable after the COVID-19 due to the ability to
incorporate innovations in their operational architecture.
So, it could increase the efficiency that is based on the
technology and innovations and playing a significant role
in revenue generation for the firm. This research will
explore new windows for the success of SMEs by utilizing
the innovation in ICT and incorporate it into their
business models.
Keywords :
Big data analytics, SMEs, ICT, Knowledge management, Business models
