The intention of current study is to understand why buyers are opting online shopping over traditional shopping & their online shopping experiences. Hi-tech innovations have entirely changed the business process across all industry today. This change in technology and internet usage has reduced the gap between business and buyers. In this digital world , there is high use of digital devices such as laptops, tablets, Smartphone’s. In current scenario information, communication and evolving latest technology are moving to Smartphone’s. Different internet services 3G, 4G technology in the wireless communications have also enhanced the speed, effectiveness and flexibility in the mobile internet transactions and with many applications in the Smartphone’s . Almost every player in E-commerce has introduced their mobile application to increase business. It has been found that convenience; time, easy approach are some factors affecting online buying decision. This paper looks at online market in India, resisting and motivating factors which will help e-tailers to increase online market in India.