Authors :
Pawan Kumar; Nisha Kumari
Volume/Issue :
Volume 7 - 2022, Issue 8 - August
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3QWzGFn
DOI :
https://doi.org/10.5281/zenodo.7028739
Abstract :
This study provides a conceptual framework on
“how social networking sites influence the traveler’s
decision making in tourism industry”. Digital marketing
through social media is today mainly about capturing and
sustaining awareness and attention through involvement
from online users (Tafesse & Wien, 2018). With the advent
of information and communication technologies (ICT) and
internet the role of social media has been increasing in every
service sector and tourism is one of them. Social media is
beneficial for both consumers’ as well as suppliers. Social
media applications helps the tourism establishments for
disseminate the information faster with lesser cost. Social
networking site is a type of social media platform where
people connect with each other and a powerful tool for
marketers to advertise their products and services where
users’ communicate and share information. The findings
showed that from various social networking platforms
(Facebook, Instagram, Twitter, and You Tube) were the
most widely used social networking platforms that
influenced the travel buying behavior of the travelers. This
study is descriptive in nature and data was collected from
different research papers, articles published in national and
international research journals.
Keywords :
Social Networking sites, Social media, Tourism Industry, Hospitality, Technology, Facebook
This study provides a conceptual framework on
“how social networking sites influence the traveler’s
decision making in tourism industry”. Digital marketing
through social media is today mainly about capturing and
sustaining awareness and attention through involvement
from online users (Tafesse & Wien, 2018). With the advent
of information and communication technologies (ICT) and
internet the role of social media has been increasing in every
service sector and tourism is one of them. Social media is
beneficial for both consumers’ as well as suppliers. Social
media applications helps the tourism establishments for
disseminate the information faster with lesser cost. Social
networking site is a type of social media platform where
people connect with each other and a powerful tool for
marketers to advertise their products and services where
users’ communicate and share information. The findings
showed that from various social networking platforms
(Facebook, Instagram, Twitter, and You Tube) were the
most widely used social networking platforms that
influenced the travel buying behavior of the travelers. This
study is descriptive in nature and data was collected from
different research papers, articles published in national and
international research journals.
Keywords :
Social Networking sites, Social media, Tourism Industry, Hospitality, Technology, Facebook
