Impact of Social Media on Purchase Intention of Airline Passengers: A Study in the Kingdom of Bahrain


Authors : Fatema Ahmed Alnemah.

Volume/Issue : Volume 4 - 2019, Issue 1 - January

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://goo.gl/6WNjw8

Thomson Reuters ResearcherID : https://goo.gl/KTXLC3

This research is based on Bahrain passengers’ perception on the impact of social media in airlines industry. The purpose of the study was to investigate the effects of the social media advertising in the airline industry. The social media advertising is done through the social media networks such as Facebook, Twitter, Instagram and Snapchat. The research was conducted through a survey, using the questionnaire as the research instrument. The respondents of the study are the students and other Bahraini citizens who have used social media on airlines. The used research instrument uses the five points Likert scale. The statistical tools used in the study are Multiple Regression Analyses and weighted mean. The study provides suggestions and recommendations from customer’s perception in solving the difficulties that employers face in social media advertising on airlines in the Kingdom of Bahrain.

Keywords : Social Media, Advertising, Airline Industry.

CALL FOR PAPERS


Paper Submission Last Date
31 - August - 2020

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe