Authors : Dr. R. Josphin

Volume/Issue : Volume 11 - 2026, Issue 5 - May

Google Scholar : https://tinyurl.com/e24e3ep3

Scribd : https://tinyurl.com/34uf4xce

DOI : https://doi.org/10.38124/ijisrt/26May1083

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Quick Commerce (Q-Commerce), which offers delivery services within 10–30 minutes, has significantly transformed the Indian retail sector. The rapid growth of platforms such as Blinkit, Zepto, and Swiggy Instamart has changed consumer purchasing behaviour by providing faster delivery, attractive discounts, and greater convenience. This study examines the impact of quick commerce on traditional retail stores and kirana shops in India. The research focuses on how changing customer preferences, increasing digitalization, and rising demand for instant delivery services affect small retailers. The study identifies major challenges faced by kirana stores, including reduced customer footfall, intense price competition, declining profit margins, and difficulty in matching delivery speed and technological capabilities of quick commerce platforms. At the same time, the paper highlights opportunities for traditional retailers through digital payment adoption, online ordering systems, and collaboration with hyperlocal delivery networks. The study also explores the role of hybrid retail models that combine offline customer relationships with online service capabilities. The findings suggest that while quick commerce creates competitive pressure on traditional retailers, kirana stores can sustain their market presence by adopting technology, improving customer engagement, and integrating digital business practices. The study contributes to understanding the evolving retail ecosystem in India and the future coexistence of quick commerce platforms and neighborhood retail stores.

Keywords : Quick Commerce, Kirana Stores, Traditional Retail, Consumer Beh

References :

1. Saxena, A. (2025). The Impact of E-commerce on Kirana Stores in Urban India: A Gen Z Perspective. SSRN. (SSRN)
2. Tyagi, V. K. (2025). The Positive Impact of Quick Commerce on the Economy. SSRN. (SSRN)
3. Balancing Tradition and Technology in India’s Retail World. International Journal of Advanced Research and Review. (ijarr.org)
4. Impact of Quick Commerce on Traditional Kirana Stores in India. (Scribd)
5. Economic Times Reports on Quick Commerce and Kirana Stores. (The Economic Times)