Authors :
Tpl. Sunday I. Bassey; Salvation U. Eteng
Volume/Issue :
Volume 6 - 2021, Issue 6 - June
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/2ZwmIbW
Abstract :
Posters and outdoor advertisement billboards
provide avenues for marketing of goods and services
generally. In spite of the fact that they contribute
towards providing information about the availability of
goods and/or services, adequate attention has not been
paid by the concerned bodies/authorities in the siting of
the posters and billboards in order to mitigate the
negative implications on the human environment. It is
against this backdrop that this paper focused on
assessing the impact of outdoor advertisement posters
and billboards in Nigerian urban environment. Data for
the study were obtained through personal observation,
and also from the Cross River State Signage and
Advertisement Agency (CRISSA). It was observed that
the display of posters and billboards in the urban
environment has implications on the environment,
resulting in visual distortion, information overload,
destruction of a sense of place, negative effect on traffic
flow and safety and devaluation of property value and
urban decay among others. Based on the findings of the
study, it was recommended that the installation of
outdoor advertisement boards should be treated as part
of the landscape planning proposals of the urban areas.
Also, the use of banners, posters and billboards by
politicians, educationists, churches, entertainment
industries etc. should immediately be removed as soon as
their intentions are fulfilled.
Keywords :
Advertisement Posters, Advertisement Billboards, Urban Environment, Visual Distortion, Traffic Flow, Urban Decay
Posters and outdoor advertisement billboards
provide avenues for marketing of goods and services
generally. In spite of the fact that they contribute
towards providing information about the availability of
goods and/or services, adequate attention has not been
paid by the concerned bodies/authorities in the siting of
the posters and billboards in order to mitigate the
negative implications on the human environment. It is
against this backdrop that this paper focused on
assessing the impact of outdoor advertisement posters
and billboards in Nigerian urban environment. Data for
the study were obtained through personal observation,
and also from the Cross River State Signage and
Advertisement Agency (CRISSA). It was observed that
the display of posters and billboards in the urban
environment has implications on the environment,
resulting in visual distortion, information overload,
destruction of a sense of place, negative effect on traffic
flow and safety and devaluation of property value and
urban decay among others. Based on the findings of the
study, it was recommended that the installation of
outdoor advertisement boards should be treated as part
of the landscape planning proposals of the urban areas.
Also, the use of banners, posters and billboards by
politicians, educationists, churches, entertainment
industries etc. should immediately be removed as soon as
their intentions are fulfilled.
Keywords :
Advertisement Posters, Advertisement Billboards, Urban Environment, Visual Distortion, Traffic Flow, Urban Decay