Impact of Employees’ Behavior on Sales and Marketing: A Case of Sungro PVT LTD

Authors : Muhammad Talha Zubair; Ahsan Tariq

Volume/Issue : Volume 8 - 2023, Issue 2 - February

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This case were related to the agriculture company and how Mr Nafees started the company by making teams for sales, marketing, and other departments. The company's most essential and highlighted department is sales and marketing, which generates sales and produces revenue. They trained their sales team, set their sales call, introduced a franchise system, and selected products. Sungro started on January 5, 2012, with 45 people in the sales and marketing team who are on vehicles. In 2013, they revised the strategy of targeting the customer to increase their sales with the help of the sales and marketing departments. They focus on improving the sales and marketing departments through training from some popular Pakistani trainers to set up their sales calls and cover up their weak points. In 2014, they had an agreement with a Japanese company to give them a monopoly product, which they launched to capture the market with the help of the Japanese company, which boosted the sales teams. They spend more on advertising their product and company through all advertising channels. The visit by that Japanese company was a powerful strategy they used to gain the trust of their customers.

Keywords : Sales, Marketing, Entrepreneur, Management, Skills, Sales and Marketing.


Paper Submission Last Date
29 - February - 2024

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