Authors :
Ruba Khaled Al Qadha; Marwan Mohamed Abdeldayem; Mohammed Yousif Abo Keir; Horiya Mohamed Ahmed Al Deeb
Volume/Issue :
Volume 7 - 2022, Issue 12 - December
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3juAe9A
DOI :
https://doi.org/10.5281/zenodo.7488001
Abstract :
This research aims to know the impact of EMarketing (reliability, response and safety) on achieving
the competitive advantage at Batelco Company in the
Kingdom of Bahrain. Four hundred customers were
surveyed through a simple random sample method. The
analysis depends on the outcomes of the questionnaire
survey that was given out to a representative sample of
the customers of the company in question. The
researchers hypothesized that there is a positive
significant impact for E-Marketing (reliability, response
and safety) on achieving the competitive advantage at
Batelco Company in the Kingdom of Bahrain. The
findings revealed that there was a positive significant
impact or E-Marketing (reliability, response and safety)
on achieving the competitive advantage at Batelco
Company in the Kingdom of Bahrain. In addition, the
results showed that there were no statistically significant
differences relating to the impact of E-Marketing
(reliability, response and safety) on achieving the
competitive advantage at Batelco Company in the
Kingdom of Bahrain due to the demographics (gender,
age and years of experience), while there were differences
due to the demographics (qualification and position)
Keywords :
E-Marketing, Competitive Advantage, Reliability, Response, Safety, Kingdom of Bahrain.
This research aims to know the impact of EMarketing (reliability, response and safety) on achieving
the competitive advantage at Batelco Company in the
Kingdom of Bahrain. Four hundred customers were
surveyed through a simple random sample method. The
analysis depends on the outcomes of the questionnaire
survey that was given out to a representative sample of
the customers of the company in question. The
researchers hypothesized that there is a positive
significant impact for E-Marketing (reliability, response
and safety) on achieving the competitive advantage at
Batelco Company in the Kingdom of Bahrain. The
findings revealed that there was a positive significant
impact or E-Marketing (reliability, response and safety)
on achieving the competitive advantage at Batelco
Company in the Kingdom of Bahrain. In addition, the
results showed that there were no statistically significant
differences relating to the impact of E-Marketing
(reliability, response and safety) on achieving the
competitive advantage at Batelco Company in the
Kingdom of Bahrain due to the demographics (gender,
age and years of experience), while there were differences
due to the demographics (qualification and position)
Keywords :
E-Marketing, Competitive Advantage, Reliability, Response, Safety, Kingdom of Bahrain.
