This study was conducted to find the impact
of Digital Marketing on Consumer Behavior of
Kazakhstan Customers. For individuals and groups, ecommerce has made life easier and more innovative; The
way people shop online differs from how they shop in a
real store where they can see the product. The goal of the
study was to look into consumer behaviour in online
electronics purchase, particularly in Kazakhstan. The
key research question is how people act when they shop
online. Primary data was gathered through a
questionnaire survey and emails from personal
connections in Kazakhstan's two largest cities. Price,
time savings, and convenience have all been cited as
major factors that influence online shopping behaviour.
The internet is being rebuilt around individuals, with
social circles influencing and leading to online purchases
Keywords : Consumer Behaviour, Digital Marketing, Online Shopping.