Impact of Digital Marketing on Consumer Behavior: Descriptive Study Based on Kazakhstan Customers


Authors : Zarina Tungushbayeva

Volume/Issue : Volume 6 - 2021, Issue 8 - August

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3zimGkE

This study was conducted to find the impact of Digital Marketing on Consumer Behavior of Kazakhstan Customers. For individuals and groups, ecommerce has made life easier and more innovative; The way people shop online differs from how they shop in a real store where they can see the product. The goal of the study was to look into consumer behaviour in online electronics purchase, particularly in Kazakhstan. The key research question is how people act when they shop online. Primary data was gathered through a questionnaire survey and emails from personal connections in Kazakhstan's two largest cities. Price, time savings, and convenience have all been cited as major factors that influence online shopping behaviour. The internet is being rebuilt around individuals, with social circles influencing and leading to online purchases

Keywords : Consumer Behaviour, Digital Marketing, Online Shopping.

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