Impact of Colour on the Emotional Expression of Men and Women a Comparative Study


Authors : M. Vijayalakshmi; R. Deepa; R. Akshitha; Dr. D.P. Sivasakthi Balan

Volume/Issue : Volume 10 - 2025, Issue 6 - June


Google Scholar : https://tinyurl.com/4jcz7hze

DOI : https://doi.org/10.38124/ijisrt/25jun547

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.


Abstract : Colour significantly impacts human perception and emotional reactions, affecting psychological states and behavior. This study investigates how exposure to different colours relates to mood changes in people, drawing from psychology, neuroscience, and design research. It focuses on how colours like blue, red, yellow, and green influence feelings such as calmness, alertness, happiness, and anxiety. Using a mixed research method—including surveys, controlled tests, and observations—this paper examines both immediate and lasting emotional effects of colours on diverse groups. Early results show that warm colours (like red and yellow) generally boost energy and excitement, while cool colours (such as blue and green) tend to create a soothing and peaceful mood. Understanding how colour affects emotions can be valuable in mental health, education, marketing, and environmental design. This research highlights the importance of deliberately using colour in environments and products aimed at supporting emotional well-being.Based on these results, blue and green are recommended for s classrooms, hospitals, and workplaces colours like yellow and pink, can be used in areas designed to lift mood. Conversely, colours like black and red, linked to negative feelings like sadness or anxiety, should be applied cautiously in sensitive environments.

Keywords : Neuro Science, Colours, Emotions.

References :

  1. MacEvoy, Bruce. "Color Theory". Handprint. Retrieved 8 February 2024.
  2. Johnson, D. (2007). Color psychology. © 2000–2007 Pearson Education,
  3. Elliot, A. J., & Maier, M. A. (2014). Color psychology: Effects of perceiving color on psychological functioning in humans. Annual Review of Psychology, 65, 95–120. https://doi.org/10.1146/annurev-psych-010213-115035
  4. Küller, R., Ballal, S., Laike, T., Mikellides, B., & Tonello, G. (2006). The impact of light and colour on psychological mood: A cross-cultural study of indoor work environments. Ergonomics, 49(14), 1496–1507. https://doi.org/10.1080/00140130600858142
  5. Valdez, P., & Mehrabian, A. (1994). Effects of color on emotions. Journal of Environmental Psychology, 6(2), 149–163.
    – Demonstrates that warm colors like yellow and red increase arousal, with yellow showing strong stimulation, while brightness boosts pleasure
    verywellmind.com+15pubmed.ncbi.nlm.nih.gov+15frontiersin.org+15.
  6. Wright, A. A. (2008). Color symbolism and emotional associations.
    – Reports red as energizing and intense—linked to fight-or-flight, aggression, courage—while yellow is "joyful, outgoing, creative," and most strongly tied to self‑esteem and optimism
    researchgate.net.
  7. . Shahidi, S., et al. (2023). Effects of colored lights on mood states. PMC via NCBI.
    – Examining red, yellow, blue lighting:.
  8. Ahmetaj, Q. (2018). The influence of colors on people’s mood. (Academia.edu)
    – Finds red and yellow produce more positive, excited, interested emotional states compared to cooler colors
    researchgate.net+4researchgate.net+4mdpi.com+4.

Colour significantly impacts human perception and emotional reactions, affecting psychological states and behavior. This study investigates how exposure to different colours relates to mood changes in people, drawing from psychology, neuroscience, and design research. It focuses on how colours like blue, red, yellow, and green influence feelings such as calmness, alertness, happiness, and anxiety. Using a mixed research method—including surveys, controlled tests, and observations—this paper examines both immediate and lasting emotional effects of colours on diverse groups. Early results show that warm colours (like red and yellow) generally boost energy and excitement, while cool colours (such as blue and green) tend to create a soothing and peaceful mood. Understanding how colour affects emotions can be valuable in mental health, education, marketing, and environmental design. This research highlights the importance of deliberately using colour in environments and products aimed at supporting emotional well-being.Based on these results, blue and green are recommended for s classrooms, hospitals, and workplaces colours like yellow and pink, can be used in areas designed to lift mood. Conversely, colours like black and red, linked to negative feelings like sadness or anxiety, should be applied cautiously in sensitive environments.

Keywords : Neuro Science, Colours, Emotions.

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