Impact of Celebrity Endorsement of Personal Care Products on Consumer Buying Behaviour
Authors : Ranveer Singh Arora , Rohit Agarwala , Vidit Jain
Volume/Issue : Volume 3 - 2018, Issue 2 - February
Google Scholar : https://goo.gl/DF9R4u
Scribd : https://goo.gl/GoWPNK
Thomson Reuters ResearcherID : https://goo.gl/3bkzwv
Abstract : An interesting topic that remains untouched today in celebrity endorsement is the impact on consumer buying behavior of personal care product. We examine the various forms of celebrity endorsements under different conditions, and look at different aspects of the same.
Keywords : Celebrity, Endorsement, Personal Care Products
Keywords : Celebrity, Endorsement, Personal Care Products