Authors : Seethal George

Volume/Issue : Volume 9 - 2024, Issue 7 - July

Google Scholar : https://tinyurl.com/44chazr4

Scribd : https://tinyurl.com/2fyyhcvn

DOI : https://doi.org/10.38124/ijisrt/IJISRT24JUL747

Abstract : Artificial Intelligence is novel technology which concise the world a single unites. AI helps to whole task of human brain and it help us in every sort of our work. In media and communication, the most booming industry in the world is also hold the hands of Artificial Intelligence. Social responsibility and dissemination of right information to the right people at the right time is the basic function of media. Emergence of AI in the media sector will overwhelm the journalists and opportunities. It creates more accuracy in reports but it will surely challenge the humanitarian attitude and journalistic ethics. Artificial Intelligence reduces the human effort and provides more clear and concise reports. The writing, vocal and visual synchronizing ability of Artificial Intelligence questioning the human power.

References :

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