The purpose of this research is to identify consumers’ characteristic in selecting the Arabica coffee shops in the city of Banda Aceh, Indonesia. The sample used in this study was determined based on the random sampling method that consist of 10 coffee shops, with 30 people determined as the sample per coffee shop across the city of Banda Aceh. As a result, this research discovers that the consumer characteristics that influence decisions in choosing Arabica coffee shops in Banda Aceh City

Keywords : Consumer characteristics, Arabica coffee